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Highly Effective Selling Skills Webinar: How to Love the "S" Word and Win New Business- Part 2

Thursday 22nd June 2017

Part One: 15th June Part Two: 22nd June   Sales. What a dirty word. In the agency world, unlike other professional services, the initial response to the ‘S’ world is often visceral and akin to horror. No one likes to be thought of as a salesperson and yet ‘selling’ - aka persuading-the-client-to-hire-us-rather-than-our-competitor, is what we all have to do in o...

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“THERE IS NOTHING MORE DECEPTIVE THAN AN OBVIOUS FACT” HOW TO ASK BETTER QUESTIONS

The truth is, most of us are pretty poor at asking questions. We can all do it, of course; we can all ask ‘What’s your name?’ without thinking too much. But once we move up the questioning hierarchy we need to do just that - think. Asking a good question isn’t something we just do and by ‘good’ I mean a question that delivers useful answers. Formulating...

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