WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?
HOW TO SUCCEED AT THE ‘MOST DANGEROUS JOB AT AN AGENCY’
WHAT’S ON YOUR MIND? INSIGHTS FROM OUR NEW BUSINESS SURVEY
WHY AGENCIES NEED TO PITCH LIKE PIGS
SIR ALEX FERGUSON - A MASTERCLASS IN LEADERSHIP
KEEPING IT REAL - LET'S NOT FORGET IN-PERSON MARKETING
THE TOOLS OF PERSUASION - Part One
How to Create Pitch-Winning Stories
'Fair Witness' - An Essential New Business Skill: How it Improves our Business Decisions & Professional Relationships
HOW TO GET PROCUREMENT FRIENDLY
NEW BUSINESS COMES DOWN FROM THE TREES
HOW TO CREATE A WINNING NEW BUSINESS PLAN - PART TWO
Perfecting Pitch Skills
HOW TO BE A SUCCESSFUL PRESENTER - USE MORE C WORDS
Improving The Odds
Any Room in the Cheap Seats?
Win the Chemistry
ALL OUR EVENTS FOR 2014
BATTING ORDER IN PITCHES - DOES IT MATTER?
HOW TO POSITION YOUR AGENCY TO ATTRACT NEW BUSINESS PROSPECTS
CREDIT FOR YOUR CREDENTIALS
Walking the Right Side of Stalking?
Is Marketing the New Black?
Referrals as a Prospecting Strategy
How to be great at presentations
Data is the New Oil? No...Data is the New Soil!
Not A Work Of Art
Happy St Lubbock's Day?
3 ways agencies can succeed in social
Pitch Like Pigs
Two Ears One Mouth Selling
A great pitch leader is a bit like a successful Prime Minister
They earn respect from the masses:
You don’t have to vote for your pitch leader but if you did, one who earned the respect of the team would win hands down. Pitch teams inevitably expect members to give their all so a popular leader who can keep morale high, motivate and inspire will make the team more successful in all areas of the pitch.
They can take tough (sometimes unpopular) decisions:
“Are we likely to be working this weekend?” The question asked in dread on most pitch teams. The truth is if you’re asking the question, you probably already know the answer. A good pitch leader can make the tough and sometimes unpopular decisions in the interest of the pitch - not just about how long and hard a team has to work, but whether the creative work is right, who will be in the pitch itself, whether you spend £15,000 on research and everything in between.
They are expert in their field, but able to grasp new areas quickly:
Whilst typical pitch leaders have years of expertise working on client business, it’s rare that they have encountered the very same challenge on the same brand. Indeed, often the pitch brief calls for the expertise of specialists at some point: whether they’re retail consultants, reputation management experts, social media professionals, semiotics experts or anything else. A good pitch leader can gain an understanding in new areas quickly and talk confidently about them to their team (and indeed the clients).
They know that history has a tendency to repeat itself:
Learning lessons from the past is crucial when building a successful pitching machine: not just your past, but past pitches in your agency. A good pitch leader takes those lessons and combines them with their own vision and experience to drive the team to success.