WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?
HOW TO SUCCEED AT THE ‘MOST DANGEROUS JOB AT AN AGENCY’
WHAT’S ON YOUR MIND? INSIGHTS FROM OUR NEW BUSINESS SURVEY
WHY AGENCIES NEED TO PITCH LIKE PIGS
SIR ALEX FERGUSON - A MASTERCLASS IN LEADERSHIP
KEEPING IT REAL - LET'S NOT FORGET IN-PERSON MARKETING
THE TOOLS OF PERSUASION - Part One
How to Create Pitch-Winning Stories
'Fair Witness' - An Essential New Business Skill: How it Improves our Business Decisions & Professional Relationships
HOW TO GET PROCUREMENT FRIENDLY
NEW BUSINESS COMES DOWN FROM THE TREES
HOW TO CREATE A WINNING NEW BUSINESS PLAN - PART TWO
Perfecting Pitch Skills
HOW TO BE A SUCCESSFUL PRESENTER - USE MORE C WORDS
Improving The Odds
Any Room in the Cheap Seats?
Win the Chemistry
ALL OUR EVENTS FOR 2014
BATTING ORDER IN PITCHES - DOES IT MATTER?
HOW TO POSITION YOUR AGENCY TO ATTRACT NEW BUSINESS PROSPECTS
CREDIT FOR YOUR CREDENTIALS
Walking the Right Side of Stalking?
Is Marketing the New Black?
Referrals as a Prospecting Strategy
How to be great at presentations
Data is the New Oil? No...Data is the New Soil!
Not A Work Of Art
Happy St Lubbock's Day?
3 ways agencies can succeed in social
Pitch Like Pigs
Two Ears One Mouth Selling
CREDIT FOR YOUR CREDENTIALS
If you were given the chance to put your agency credentials in front some of the industry’s most senior marketers, from brands such as Virgin, P&G, Land Rover, BT and Sainsbury’s, we bet you’d jump at the chance.
Well, the latest industry awards give you just that opportunity. For those agencies who are registered with Oystercatchers, their award scheme has just announced its call for entries and it provides agencies with a fantastic opportunity.
There are four categories: Best RFI; Best Agency Credentials; Best Agency Website; and Best Agency Film.
What is especially interesting is the judging criteria. It shouldn’t be a surprise that “creativity” features heavily, and yet how many agencies really factor in creativity when filling in an RFI? Other criteria include “clarity of message” - another crucial consideration when writing credentials, and RFI or the script for your agency film. “Reader engagement” is also considered for the awards, something that a great credentials document should have in spades.
The criteria act as a checklist for creating a best-in-class document or film and those who win should congratulate themselves on achieving something that most agencies strive for but few really achieve. If you think you have something that could cut the mustard with these senior marketers then I urge you to enter. Of course, it isn’t going to provide you with another entry on your pipeline but it is an opportunity for exposure to these brands like no other, and if your collateral is one of the best then the impact on these individuals can only be a positive one.
The closing date for entering the Oystercatcher Awards is Thursday 3rd October. For more information on how to create the best agency collateral, book a spot on our New Business Skills Day, also on 3rd October. Contact email@example.com for more information.
Gemma Batterby - 30th September 2013