WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?
HOW TO SUCCEED AT THE ‘MOST DANGEROUS JOB AT AN AGENCY’
WHAT’S ON YOUR MIND? INSIGHTS FROM OUR NEW BUSINESS SURVEY
WHY AGENCIES NEED TO PITCH LIKE PIGS
SIR ALEX FERGUSON - A MASTERCLASS IN LEADERSHIP
KEEPING IT REAL - LET'S NOT FORGET IN-PERSON MARKETING
THE TOOLS OF PERSUASION - Part One
How to Create Pitch-Winning Stories
'Fair Witness' - An Essential New Business Skill: How it Improves our Business Decisions & Professional Relationships
HOW TO GET PROCUREMENT FRIENDLY
NEW BUSINESS COMES DOWN FROM THE TREES
HOW TO CREATE A WINNING NEW BUSINESS PLAN - PART TWO
Perfecting Pitch Skills
HOW TO BE A SUCCESSFUL PRESENTER - USE MORE C WORDS
Improving The Odds
Any Room in the Cheap Seats?
Win the Chemistry
ALL OUR EVENTS FOR 2014
BATTING ORDER IN PITCHES - DOES IT MATTER?
HOW TO POSITION YOUR AGENCY TO ATTRACT NEW BUSINESS PROSPECTS
CREDIT FOR YOUR CREDENTIALS
Walking the Right Side of Stalking?
Is Marketing the New Black?
Referrals as a Prospecting Strategy
How to be great at presentations
Data is the New Oil? No...Data is the New Soil!
Not A Work Of Art
Happy St Lubbock's Day?
3 ways agencies can succeed in social
Pitch Like Pigs
Two Ears One Mouth Selling
HOLD THE GRAVY!
It’s always good for trainers to be compelled to practice what they preach. I found myself doing just that in the run up to last Thursday’s Early Worm Club, at which I was to give a presentation about giving brilliant presentations. No pressure there, then!
This subject is, of course, my bread and butter and my passion, and I love talking about it, but I was faced with the prospect of condensing what would normally be a four- or six-hour course, into 70 minutes. Not an easy task but one which the people I train also face on a regular basis. How neat, then, for me to have to implement the key skills I teach.
I began with thorough audience planning which is, of course, the starting point for any piece of communication but especially so for a presentation; I worked my way though my preparation ‘road map’ and finally arrived at a set of tips, stories and examples which would be relevant to that particular audience on that particular day.
But working out what’s relevant and engaging is only half the story. There must follow a ruthless session with the paring knife/red pen, to condense, tighten, finesse, trim. And this is painful. No wonder Sir Arthur Quiller – Couch called it ‘murdering your darlings’.
What’s left on the chopping board should be a sumptuous filet steak. Too often though, what’s served up is a filet steak covered in gravy where the valuable content is lost in a sea of unnecessary words. In this area more is definitely less.
So let’s all remember to leave the Bisto (other gravies are available) in the cupboard, and I hope the Early Worm Club attendees didn’t mind steak for breakfast!
If you are interested in improving your presentation skills, JFDI's Pitch Presentation Academy can help.
Jayne Constantinis - May 2014