WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?
HOW TO SUCCEED AT THE ‘MOST DANGEROUS JOB AT AN AGENCY’
WHAT’S ON YOUR MIND? INSIGHTS FROM OUR NEW BUSINESS SURVEY
WHY AGENCIES NEED TO PITCH LIKE PIGS
SIR ALEX FERGUSON - A MASTERCLASS IN LEADERSHIP
KEEPING IT REAL - LET'S NOT FORGET IN-PERSON MARKETING
THE TOOLS OF PERSUASION - Part One
How to Create Pitch-Winning Stories
'Fair Witness' - An Essential New Business Skill: How it Improves our Business Decisions & Professional Relationships
HOW TO GET PROCUREMENT FRIENDLY
NEW BUSINESS COMES DOWN FROM THE TREES
HOW TO CREATE A WINNING NEW BUSINESS PLAN - PART TWO
Perfecting Pitch Skills
HOW TO BE A SUCCESSFUL PRESENTER - USE MORE C WORDS
Improving The Odds
Any Room in the Cheap Seats?
Win the Chemistry
ALL OUR EVENTS FOR 2014
BATTING ORDER IN PITCHES - DOES IT MATTER?
HOW TO POSITION YOUR AGENCY TO ATTRACT NEW BUSINESS PROSPECTS
CREDIT FOR YOUR CREDENTIALS
Walking the Right Side of Stalking?
Is Marketing the New Black?
Referrals as a Prospecting Strategy
How to be great at presentations
Data is the New Oil? No...Data is the New Soil!
Not A Work Of Art
Happy St Lubbock's Day?
3 ways agencies can succeed in social
Pitch Like Pigs
Two Ears One Mouth Selling
Marketing - take stock
We’ve already established that marketing and prospecting, although intrinsically linked, are not the same thing.
Marketing is about raising awareness of your business and educating people on what you’re all about. Key to this, is creating the best impression of your company, while staying true to your brand.
What is vital to marketing is that a business knows exactly what it stands for. What is your overall company proposition and how can you live and breathe this through marketing?
Most of us go through the laborious process of creating marketing plans, yet do we structure them in such a way that give real focus, or a lens through which all marketing communications will be filtered? Or in reality is it a box-ticking exercise which gets shoved in a drawer, never (with any luck) to be seen again?
We’ve never been more spoiled for choice than today with where we can be seen or talk about ourselves, given the sheer number of marketing channels available to us.
So it’s incredibly tempting to take a gung-ho attitude and try to be everywhere, talking to everyone, all the time.
And you’ve got to be on social media because it’s cool, right? And, not to mention, free.
But does that attitude truly demonstrate that we know our audience? This isn’t really about us, it’s about them. What are they reading? What events are they attending?
It may be that you want to talk to Marketing Directors about your latest work for example, or to graduates about vacancies in the business, so it is fundamental that you have a robust enough proposition that will stand up to being naturally flexed to different audiences.
Staying true to your proposition and being more discerning in your choice of marketing channels could pay dividends.
If you think it’s time for you to dust off you marketing plan and see some smart thinking in action - join us on 27th Feb.
Amy Robinson - Jan 2014