WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?
HOW TO SUCCEED AT THE ‘MOST DANGEROUS JOB AT AN AGENCY’
WHAT’S ON YOUR MIND? INSIGHTS FROM OUR NEW BUSINESS SURVEY
WHY AGENCIES NEED TO PITCH LIKE PIGS
SIR ALEX FERGUSON - A MASTERCLASS IN LEADERSHIP
KEEPING IT REAL - LET'S NOT FORGET IN-PERSON MARKETING
THE TOOLS OF PERSUASION - Part One
How to Create Pitch-Winning Stories
'Fair Witness' - An Essential New Business Skill: How it Improves our Business Decisions & Professional Relationships
HOW TO GET PROCUREMENT FRIENDLY
NEW BUSINESS COMES DOWN FROM THE TREES
HOW TO CREATE A WINNING NEW BUSINESS PLAN - PART TWO
Perfecting Pitch Skills
HOW TO BE A SUCCESSFUL PRESENTER - USE MORE C WORDS
Improving The Odds
Any Room in the Cheap Seats?
Win the Chemistry
ALL OUR EVENTS FOR 2014
BATTING ORDER IN PITCHES - DOES IT MATTER?
HOW TO POSITION YOUR AGENCY TO ATTRACT NEW BUSINESS PROSPECTS
CREDIT FOR YOUR CREDENTIALS
Walking the Right Side of Stalking?
Is Marketing the New Black?
Referrals as a Prospecting Strategy
How to be great at presentations
Data is the New Oil? No...Data is the New Soil!
Not A Work Of Art
Happy St Lubbock's Day?
3 ways agencies can succeed in social
Pitch Like Pigs
Two Ears One Mouth Selling
"Coming together is a beginning; keeping together is progress; working together is success."
These days, I encounter fewer New Business Careerists, many often coming from other areas of a business. In actuality, and as a careerist myself, there are very few new business tasks that can be performed solo without input from other departments in the business or people with specialist skillsets.
Of course, someone needs to be in the driving seat and be made accountable but the scope of new business is vast. It covers areas that every single person in your company could, and should, get involved with. For a new business programme to thrive, it needs to be embraced by everyone.
This is why it is important to share the new business and marketing plan with your whole business, even if it’s just the edited highlights. Everyone needs to know the goals you are working towards and get behind them. It also means that you can start to spread the load, giving people specific objectives that they can be measured against.
By involving more people you are also likely to get a fresh perspective on various aspects of your strategy such as client intel, prospecting approaches and agency marketing.
As Henry Ford so well-articulated, getting everyone on board is probably easier than keeping them there. Giving people a meaningful role in the future of the business, particularly if this is something that they are not specifically responsible for, is a way to do this. However, that means communication is vital, and regular status updates communicating progress and results, good or bad, must be shared.
The jfdi® New Business Academy assesses new business strategy, evaluates past performance and creates a new business and marketing plan fit for the future.
The day will give your team a chance to redefine and revitalise your New Business and Marketing strategy and tactics with an emphasis on jfdi action and continued momentum following the day.
A shared goal in the business means that you give everyone their own vested interest in the on-going success of your business.
Amy Robinson - April 2014