JFDI® Events

Highly Effective Selling Skills Webinar: How to Love the "S" Word and Win New Business- Part 1

Thursday 15th June 2017

Sales. What a dirty word. In the agency world, unlike other professional services, the initial response to the ‘S’ world is often visceral and akin to horror.

No one likes to be thought of as a salesperson and yet ‘selling’ - aka persuading-the-client-to-hire-us-rather-than-our-competitor, is what we all have to do in order to thrive and grow in our increasingly competitive agency world.

In fact, agencies are really good at selling – they’re experts in understanding why and how people buy products and services – pretty much better than anyone else. What they often lack are the tools and skills to approach selling in an organised, choreographed and effective fashion.

Join Mark Clark and Chris Matthews in this two part series, as they discuss how agencies need to learn from businesses outside the category that have adopted effective selling skills – together with the seminal works that have shaped our approach to sales.

There’s a big and valuable commercial opportunity waiting for those agencies willing to invest time in adopting these skills. As the market has failed to grasp it, whether through neglect or distaste, enterprising agencies can deploy and transform these skills into competitive market advantage, winning more business from new and existing clients.

The cost is £35 plus VAT for TWO webinars:
The first to be broadcast on 15th June
The second on 22nd June.

To book you ticket click here.

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