New Business Skills Day
Wednesday 8th November 2017
EQUIPS DELEGATES WITH THE SKILLS AND CONFIDENCE TO HIT THE GROUND RUNNING THE VERY NEXT DAY.
This one-day course is designed for those new to the new business role, from agencies keen to train their teams to compete more effectively in the new business arena.
Designed to accelerate learning, we cover the core disciplines needed to create a highly effective new business and marketing plan – leaving delegates equipped with the skills and confidence to hit the ground running the very next day.
A combination of strategic insights, practical tools and exercises, across the day we’ll be covering how to:
- Manage the approach to new business revenue targets
- Identify ideal prospect targets
- Create standout agency collateral
- Spot and develop new business opportunities
- Write RFIs
- Create a new business marketing plan
- Track and evaluate new business performance
HOW TO CREATE STANDOUT AGENCY COLLATERAL
Our guest speaker is Tony Spong, Managing Partner at the AAR.
Having joined the AAR 10 years ago, Tony knows a thing or two about agency collateral: what works for clients and what doesn’t, and what elevates an agency above the sea of competitors. Valuable insights indeed from the expert insider view.
The cost for the day is £785.00 per person plus VAT
Wallacespace, 2 Dryden Street, London, WC2E 9NA
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