Prospecting & Marketing Skills Day

Thursday 28th September 2017

Results Driven Training for Creating New Business Opportunities

“JFDI's Prospecting and Marketing Skills day is a comprehensive walk-through of the processes and disciplines needed to make new business work in a 21st Century agency.  You'll leave feeling well-equipped to both do your job and to provide your colleagues with a deeper understanding of their roles in your agency's future growth.”

Steve Osborne - Partner, Osborne Pike

This Skills Day is designed to help you gain mastery over a crucial new business skill: how to build, fill and manage a new business pipeline. After all, keeping pitch opportunities flowing into the agency is the New Business Director’s top priority.

We’ll show you how to manage your pipeline through a combination of short, medium and long term prospecting strategies, and how to deploy your time and resource to maximum effect.

Given the increasing importance of marketing-led prospecting strategies in filling your pipeline, we’ll explore how to create a marketing plan that will help build your agency’s reputation and profile. We’ll examine in and outbound strategies and tactics for attracting, engaging and nurturing your prospects through to pitch opportunities.

If you’re keen to discover how to fully exploit the leading social media platform for lead generation, now’s your opportunity.

Our guest speaker is Adam Gordon, who will share his extensive expertise on using LinkedIn as a strategic prospecting and relationship-building tool.

Adam is Managing Director of Social Media Search, a company which advises leading communications agencies on how to harness social media for business development and strategic networking.

£785 per person + vat

Everyone who works in New Business, specifically New Business Directors/Managers/Executives.
Those in client-facing roles with responsibility for client growth.

Wallacespace, 2 Dryden Street, London WC2E 9NA




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