JFDI® Our Team

Janet Wakstein: Inside New Business Director

Janet has almost 20 years experience of account management and new business development both agency- and client-side. She brings to the table the experience of managing, developing and winning business – as well as leading the pitch process client-side. From start-ups to large networked and independent agencies, she has worked across a breadth of agency disciplines, developing long-term relationships and winning new business.

Her career started in FMCG packaging and implementation of complex rebranding projects for multinational clients, before developing and implementing the new business strategy for a start-up brand and packaging agency. Client-side, Janet had a successful career in European and UK marketing and sales management roles for Johnson & Johnson before returning to agency life. In her last agency role, she led a team of business development consultants across multiple disciplines.  

Janet loves leading the execution of a new business strategy and finding the very best clients that align to agency strategy and vision. She believes that the best new business results come through a joined-up agency approach that digs deep into clients' challenges.