JFDI® Our Team
Janine Abrahams: Marketing & New Business Director
Janine has spent over 25 years working in advertising and communications agencies. A Board Director at JWT, she then became the Marketing and New Business Director at WPP’s newly created MindShare. Here her role included developing the new business strategy, running pitch teams, formulating the PR plan and creating best practice guidelines for the global brand.
She spent some time working for smaller and start-up agencies before joining the JFDI team. Here in her role as New Business Director, she’s worked with media, design, advertising, digital, sales promotion, PR and event agencies. All share a common goal: to win more new business.
Janine helps agencies improve their new business performance by offering the full repertoire of new business skills. These include developing agency positioning, filling pipelines, creating marketing plans, preparing marketing collateral and pitch doctoring.
She also practices her new business and marketing skills on behalf of JFDI.