JFDI® Our Team

Poppy Butcher: Consultant

Poppy is a communications specialist with more than 17 years of experience in running PR programmes for companies in the Creative Industries, Professional Services and B2B sectors, both in-house and consultancy.
A firm believer in developing effective communications strategies that link with clear business objectives, Poppy has worked with clients across a variety of sectors and disciplines.
She worked in client service roles at PR agencies including Lansons and Hill+Knowlton Strategies (H+K), before taking her skills in-house to manage H+K's own reputation. Most recently, Poppy headed up communications at Ogilvy & Mather Group UK.
From brand building campaigns to building individuals’ profiles, message development to media engagement, reputation measurement to issues and crisis management, Poppy now works as a consultant at JFDI advising clients on all aspects of PR and reputation management.