Skills Training

Skills Day: How Pitches Are Won And The Skills You Need To Win Them - Online

Tuesday 18th June 2024

Master the leadership skills that will win you more pitches

If you regularly lead pitches or aspire to do so, this session will equip you with the know-how to win pitches by honing your leadership skills. What do the most successful pitch-winning agencies do?

Skills Day: How To Use Marketing To Grow An Agency

Thursday 19th September 2024

How to Create a Marketing Plan for Your Agency

The jfdi/Opinium New Business Barometer showed the increasing importance of agency marketing as a prospecting tool for filling new business pipelines, including using Marketing as a Sales Engagement tool as the top preferred choice of agencies @ 70%…


The Jfdi / Opinium New Business Barometer 2024

It's that time again!  At the end of January we held our annual jfdi / Opinium New Business Barometer results session

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Top Seven Takeaways From Campaign’s Year Ahead Breakfast Briefing 2024…

By Rachelle Headland

Last week jfdi joined the Campaign Year Ahead Breakfast Briefing in London to hear brands and agencies predict the challenges and opportunities that lie ahead, and Rachelle Headland was there to give us the low-down:

As someone who’s been a Managing…


"I attended 'Leading Pitch Winning Teams' with Mark @ jfdi and it was an information-packed morning. Mark's sessions are engaging and he flexes the agenda to reflect the group’s needs. His vast experience means he really understands what the client is thinking throughout the pitch process from earliest contact through to negotiated contract. As a mixed group, the sessions are also a useful opportunity to network and gain insight from peers. Thank you Mark!"

Alison Bennett, UK Business Development Director, Dunnhumby

"Janine led a recent JFDI session around agency marketing skills which focused on building agency reputation in order to generate and build new business leads. I found the delivery of the session engaging and insightful, with Janine’s obvious passion, knowledge and experience around all things new business coming to the forefront. The session provided me with key strategies and methods through which to improve Blue Chip’s new business pipeline, and can categorically say I’ll be looking to implement these practices internally over the coming months. I’d absolutely recommend agencies to utilise jfdi when looking to grow their business or win competitive pitches."

James Mellor, Senior Development Account Director, Bluechip

We brought Camilla & the JFDI team in to bring some fresh thinking and structure to our new business process. In the time we worked together they relentlessly pushed us to really think about what success looked like for us as a business, and then to create our business development plan around this. We chose their Inside product, where a member of the JFDI embedded themselves in our team to understand our culture, our work and how we interacted with our clients. This enabled them to conduct the right conversations with prospective clients to open up new opportunities for us. Working with JFDI helped us re-engage with lapsed clients as well as opening up those new opportunities. The JFDI team was organised, fun and had lots of knowledge to share with us that helped us as a business.

Zoe Kelleher, Director of Inviqa

Mark provided an insightful New Business Academy for the team, which was engaging and well-paced throughout. We left the workshop with clear actions and next steps to implement over the next weeks and months and can only thank Mark for his expertise and his ability to garner meaningful discussions between the team.

Ryan Marsden, Account Director, Notch Communications

“Pragmatic, perfectly paced and bursting full of terrific insider secrets. Shortcut your new business knowledge and get to the heart of what matters – driving the sale. Best course I have been on in years (and I have a lot of new business experience), as I learnt more than a few brilliant tactics and new ideas I can take back to the team. Can't recommend JFDI enough.”

Katy Howell, CEO, Immediate Future

Vanessa did a fantastic job coming into the Open Outdoor business and gaining a strong grasp of how we work and what our offering is. She helped develop existing leads, sought out new ones and served to truly establish where opportunities may lie. She worked with us in developing an ongoing dialogue with prospective clients, in order to help us continue to grow the business. A fantastic person to engage with and a pleasure to have in the office.

Marc Gutreich, Managing Director, Open Outdoor

I recently attended a jfdi Client Growth Academy and I absolutely loved it. Mark shared many tools and insights which I found very useful. I'd recommend this course for anyone who wants to get the right tools you can put into practice easily.

Aiste Balaisyte, Digital Operations Director, Threepipe

"Recently attended Mark's half-day skills session on Grow with Your Clients and found it really useful. A succinct overview, providing me with some genuinely useful outline methods and practical tools that could be put into practice immediately. Would recommend for people who are relatively new to business development"

Sonia Dandy-Bee - Business Unit Director, Avvio Reply

"I attended the Prospecting and Marketing Skills course with Mark and found it to be an extremely useful and informative day, in fact, it went too fast! As well as picking up new skills and tips for prospecting and ensuring delivery is realistic, it also consolidated and confirmed approaches I am already using in a new business role. Thanks Mark!"

Treina Smyth, Business Development Manager, The Purple Agency

I attended the Prospecting session run by Mark which, given my recent transition into the world of new business, I found extremely beneficial. The mechanics and techniques Mark discussed and presented gave me a new perspective on how to streamline our approach as a new business function. Well structured, considered content which I'm sure will have a positive impact on how both myself and the wider business approach the area of prospecting. I'd highly recommend this, and JFDI's courses for anyone looking to broaden their knowledge in the agency growth sector.

James Mellor, Account Director, Blue Chip Marketing

"I recently completed some great training with Mark that was originally going to be an in person group session but due to lockdown was done via Zoom. Due to the new format Mark extended it to three shorter more personal sessions that were much more tailored to our specific business needs. Great session and lots of new strategies to implement as a result."

Nick Meakin, Head of Sport, Marcomms, Strategy, Activation at The Playbook

I recently completed the IPA’s ‘Entrepreneurship & Growing Existing Clients’ training run by jfdi’s Mark Clark. It was fascinating, really useful and above all extremely enjoyable. I would thoroughly recommend the course, more so if Mark were presenting as he made the day fly by and has given me the confidence & knowledge to go out there and get stuff done. Thank you Mark for a great day.

Annette Hunsley, Senior Account Director, BJL

“The Inside support has been invaluable. We’ve now created and have a really strong commitment to our new business plan, and most importantly, its delivery. Without the unrivalled experience and expertise of Camilla & Emma it simply wouldn’t have happened. The value it is delivering has way exceeded our expectations”.

Margaret Johnson OBE, Group CEO, Leagas Delaney

"We had tried lots of growth methods over the years from lead generation to events to speed dates. They all underperformed. So we went right back to the basics and JFDI led us through that process brilliantly. Workshops around different approaches to new business, helping us find our new business proposition and attitude and organising our agency story before we went to market. Then using the talents of the Inside team, we had great support in defining suspects and converting them into prospects and finally clients. Happy Southpaw!"

Tom Poynter, CEO, Southpaw

"I had a great 1:1 coaching session with Mark @jfdi via Zoom last week whilst working from home. It was really useful to talk through New Business strategy and approach with someone hugely specialised but also objective. I came away with lots of inspiration, having uncovered together some opportunities that I had not considered previously. Thanks again Mark!"

Alex Johnson, Senior New Business Manager, Born Social

Mark's training was clear, relevant and easy to digest. I took away new client growth skills and tools to help further my business development planning. Thanks Mark!

Claire Brind, Account Director at HEL'S

Thank you for a great course, Camilla! I found it thought-provoking, supportive, practical and very comprehensive. I especially appreciate the care you've taken to make sure the content's relevant for people in different agency roles, company sizes and stages.

Claire Munro, Owner, Dovetail Strategies

Claire Munro Owner, Dovetail Strategies

I attended a "filling the business pipeline" course that Camilla ran. The session was informative and very useful to help you implement or improve your prospecting strategy.

This was run in a small group and at a manageable pace. The different topics / themes were broken down into small sections and covered clearly whilst being interactive as well.

plenty of takeaways that were really helpful. I would recommend to anyone looking to get the most out of their prospecting strategy.

Simon Loughlin, Head of Growth at Receptional

"Excellent course on a topic which is vital to my role. Entire day was genuinely insightful and filled with great tips, tools and models which have already had a positive impact on the way I manage and grow accounts."

Matthew Jarman, Client Director, Lakestar McCann

"It was well structured and gave some real ‘light bulb moments’, not only in terms of the best places to look for opportunities, but also how to quickly establish the validity of those opportunities and the best way to act if appropriate. I came out of it with some useful tools, and a real appreciation of the huge changes in profit which can be generated from a relatively small amount of effort.”

Jim Glodkowski, Digital Project Director, McCann Manchester

"JFDI’s Pitch Leadership Skills day really focuses your mind on some of the areas of pitching that might be forgotten in the heat of the pitch, but really make the difference between winning and losing. There is a good balance between “teaching” moments, interactive moments and “sharing” moments with other people going through similar issues in their business. There are definitely lots of relevant tips that I’ll be sharing with the wider team."

Kate Brundle, Business Development & Marketing Director, Livity

I really enjoyed Mark's Consultative Selling Academy - it was a hugely useful session, with lots of food for thought and some great takeaways that I will be applying going forward. Mark was very deft at making the training relevant to our particular experience, and the areas we wanted to focus on. He is clearly extremely knowledgeable on the subject of B2B selling for agencies/consultancies, and I think there is lots more I could learn from him!

Jade Wimbledon, Principal Consultant, Man Bites Dog

The New Business Academy allowed us to hit the reset button and we’re now feeling energised with a renewed sense of confidence. Camilla's experience and expertise was invaluable during the course of the day. Together we developed a new business and marketing strategy which we feel sure will help deliver our revenue targets. Highly recommended.

Jason De Winne, General Manager, ICLP

Absolutely fantastic. The New Business and Marketing Masterclass with Camilla and Dan has not just enhanced my knowledge but also my confidence. The peer-to-peer aspect has also been incredible as there is so much to learn from others. Thank you so so much

Victoria Hilditch, CEO, Vinco Marketing

jfdi provided an excellent, engaging, and motivating programme for our senior team. We feel inspired, to put into practice, a robust strategy and tangible plan.

More importantly we are now aligned as a team on how and when to move forwards. We're confident we will get the results we want without wasting valuable time.

Mark took the time to thoroughly understand our business and team and tailored the workshop content perfectly for the participants.

I definitely recommend the jfdi New Business Academy to any agency, no matter the size or point in your business journey!

Kate Whelan, CEO, Notch Communication

Having attended Marks pitch skills day I can honestly say it was the best investment. Learning first hand how to approach a pitch and avoid the common mistakes 99% of agencies fall into has given me a new direction and confidence to carve out a niche for us in a very crowded space.

Simon Bateman, Founder, Social Disrupt

Mark Clark from JFDI held a great training day on Growing Existing Clients, for the IPA in Manchester. I came away feeling that I’d genuinely learnt skills and tools that I could implement easily into my work. The day was fun and he kept it at pace – brilliant.

Gary Bramwell, Client Services Director, Mediacom Beyond

"I have just had a Zoom remote training session with Mark at jfdi on ‘Feeding the New Business Pipeline’ and it was genuinely the most helpful and practical information I have received. Mark’s experience and knowledge is invaluable to New Business professionals and his teaching style is friendly and enjoyable. Lucky to have had the opportunity for one-to-one, face time session on Zoom - which worked brilliantly. Hope to learn more from him in the future."

Hannah March, Head of New Business, Engine

"I attended 'Leading Pitch Winning Teams' organised by JFDI and lead by Mark. I would recommend it to anyone leading pitch team, whether you are on the NB team or the Client team. It was insightful and gave me some useful tips and perspectives on new things to add as part of our pitch process. I also found it extremely useful to be able to share knowledge with the other attendees in the room, good to see we are all facing the same issues! The small intimate setting worked very well too, much better than attending a conference where you end up not taking much learning back to the office. Thanks, Mark"

Sophie Billi-Hardwick, Marketing & New Business Director, XYZ Brand Experience

I took part in the JFDI Feeding the New Business Pipeline seminar led by Mark and found the session really helpful as a gauge against what we’re already doing right and what we can improve on in our new business activities on a tactical and strategic level. The tips, rationales and insights were easily digestible, relevant and also actionable.

Ash Clark, New Business Manager, JKR

The half day new business session Mark ran for us was a really excellent investment.  Mark took the time to understand our business and shape the tailored session accordingly.

Having helped a wide range of media practitioners, he instinctively knows where to focus efforts to make the biggest impact on your business in the most efficient time.

Great strategic agility, providing spot-on advice for issues that came up in the session. I can highly recommend Mark for any business that wants to sharpen their approach and increase their new business ROI.

Mark Henson, Head Of New Business, Active International

The jfdi ‘Get New Business Fit’ session with Camilla was fantastic from start to finish.  It neatly pulled together all the different strands of new business to provide clarity and enabled me to define the best route forward for my business. However experienced you are as a business leader, it is helpful to revisit and adapt approaches to take you to the next level of growth.

Flavilla Fongang, Founder, 3 Colours Rule & GTA Black Women In Tech

"Essence has been on an extraordinary journey over the last few years taking billings from £7.8m in 2007/8 to over £170m in 2011/12. We have come a long way since JFDI agreed to run a series of workshops with our Executive team in a musty and smoky upstairs room of a pub in South London in early 2009. JFDI helped us understand the value in the assets we already had and gave us the self confidence to pitch to anyone, against anyone and be true to our values. They played an important role in setting us on the right path to success."

Matt Isaacs, CEO, Essence Digital

"Mark gave us practical and applicable strategies to put organic growth at the heart of the agency agenda – I would recommend every agency Business Lead attends this jfdi Client Growth Academy.”

Zoe Crowther- Marketing & New Business Development Director, Leo Burnett

JFDI’S Mark Clark brought to life each section of the course with relevant examples and opened our eyes to things we can apply immediately as quick wins along with some more longer-term models. The learning book was really useful in terms of being able to take away something tangible and put it into practice. Thanks for a fantastic session Mark!

Claire Knight, Senior Client Director, Everything Different

I attended JFDI's ‘Entrepreneurship & Growing Existing Clients’ course through the IPA - it was fantastic! Lots of tools to put into immediate practice and delivered in a way that's understandable, interactive, and informative. Mark Clark was extremely engaging and has a wealth of knowledge to share, but does so in a way that's digestible, no matter your level or experience. Would highly recommend JFDI and Mark, and will certainly be attending a few more of his courses in the future.

Tom Cummings, Senior PR Account Director, McCann Manchester

Thanks, Mark, for a really insightful few hours looking at Client Growth Skills. Lots of interesting and useful tools to use going forward and all delivered in a fun and interesting way. Would highly recommend.

Sophie Chamber, Director & Co Founder at Cloud Nine Incentives

I attended jfdi’s Pitch Leadership Academy run for the7stars pitch leaders. Mark’s provided the best training I think I've ever had. The amount of in depth analysis he crammed into a day is astounding and I feel infinitely better equipped to get into the brains of prospective clients and nail the entire pitch process from start to win. The whole group came out inspired and enthused at the start of the journey Mark has set us on. I would highly recommend him!

Alex Keogh, Digital Strategy, the7stars

I recently completed the ‘Selling for Non Sales People Skills’ course with Camilla and it was extremely insightful. Camilla made sure to cater the course to our needs from the beginning and went into depth on simple but effective principles of selling. A great course if you are keen to hone your sales techniques and improve conversion

Anthea Bordier, THE BARN

Mark hosted a full day workshop with our agency, helping us work through some of our long-standing challenges with pitch process. His approach helped us to reflect honestly on what’s worked or hasn’t worked, to collaborate as a team, and ultimately to leave excited for future pitches.

In the weeks since our workshop, we’re referring to Mark’s key themes as well as our new process on a daily basis. We have a renewed perspective and have already put it to work!

I’d recommend Mark and JFDI for any new business team looking to level up.

Leah Selouk, Director, Ketchum

I thoroughly enjoyed Mark's session on negotiation.

Mark's knowledge and delivering was well tuned to the audience that included both novices and seasoned negotiators.  In the space of a day, Mark's material and delivery covered many of the areas that you would find on courses lasting several weeks.

I recommend Mark to any colleagues looking for a refresher of their skills or guidance into the world of negotiation.

Glen Menezes, Chief Financial Officer, Brandwidth

"JFDI came to Southpaw to give a group of us in Client Service the Client Growth Academy. With new business 5x more likely to be sourced from existing clients, learning how to approach your Clients without sounding 'salesy' is an essential skill to master. I can honestly say this course was invaluable. We all came away with actionable tips that we could start to implement straight away as well as tools that we could adapt for longer term strategies. Mark was brilliant in the way he structured the session and managed to keep us all engaged and interested for the whole day. I can thoroughly recommend JFDI and the Client Growth Academy"

Laura Wood - Business Development Lead, Southpaw

“This was one the best and most worthwhile days of training I've been on. Mark was a great facilitator, allowing us to determine the flow and direction of the day, whilst still keeping us on track with the main objectives. He has a wealth of knowledge to share and it's already helped with current pitches that I'm working on.”

James Turner, Media & Planning Director, the7stars

I attended Mark's training session on Client Growth Skills.  I found it to be a really valuable session; and he shared some useful tools which I will be able to implement in my role moving forward.
Mark was friendly, engaging, and kept attendees in the session involved. Would recommend this course for anyone who's looking to get some understanding on skills to be able to lead and grow their clients.

Manisha Pochun, Account Director at Quiet Storm

The jfdi InsideOut team  provided a razor-sharp focus on building our client base for us from day one. As well as a ruthless focus on getting things done, Camilla & Rachelle also transferred all their vast experience over to us and the team which meant that over a 9-month period they had created a new business machine that now has a life of its own and most importantly is owned by us – which is vital if you want to create a business with value.

Steve Wheen, Global CEO, distillery

“JFDI's Prospecting and Marketing Skills day is a comprehensive walk-through of the processes and disciplines needed to make new business work in a 21st Century agency. With plenty of alternative prospecting strategies to choose from you'll leave feeling well-equipped to both do your job and to provide your colleagues with a deeper understanding of their roles in your agency's future growth.”

Steve Osborne - Partner, Osborne Pike

Really great training provided by Mark, it was engaging, though-provoking and provides you with some really useful tools to take back into your day-to-day work, that will make a big, immediate impact.

Ben James, Senior Account Director at OST Marketing

I really enjoyed taking part in Mark's Consultative Selling Academy - the advice on questions for prospective clients was very good, and something I can start employing straight away. I also appreciated him tailoring the course to us and fitting in a section on networking. I would definitely recommend to other consultants.

Jago Lock, New Business Development Manager Man Bites Dog

Camilla recently provided a training course on How to Fill the New Business Pipeline, which was insightful, rooted in on-going research on how the market is performing and clients are buying and supported by tried and tested strategies.  I would recommend anyone who works in business development whether you are a large organisation or boutique agency to buy her course.

Emer Whelan, Senior Manager, Business Development UK & EMEA at Fleishman Hillard

Emer Whelan Business Development UK & EMEA at Fleishman Hillard

“We haven’t looked back since engaging jfdi Inside. There is a significant difference between ‘talking’ about New Business and ‘doing’ it. Inside with Camilla and Janine gets it done, and makes things happen with expertise and confidence. It’s a joy having proactive attitude in the agency, and a roll-your-sleeves up approach…oh, and the fact they improve the profitability of the business is just a side-effect".

Ben Whattam, Managing Partner, Keko London

I had a session with Mark in the Agency Negotiation Academy and came in open minded to see what little gems I could take back into my role as a Head of Finance.

I was so blown away by the sheer amount of knowledge, insight and experience that was shared. You can’t put a price on his level and depth of experience truly.
Marks ability to assess each person’s business issues and help not just find a solution but build a framework we could use and build on and add value to our businesses. I am still going over the pages of notes I have written down to try and canonise them.

To say I highly recommend the Agency Negotiation Academy is not even the correct turn of phrase.
If you don’t sign up for the Academy, you are missing out on the level up you and your business needs. Every business leader needs to take this programme and put their business leaders through it. Truly a game changer!

Kayon Otubela, Head of Finance, Velocity Partners

“We worked with Mark, Camilla and the jfdi team on a training initiative recently. Essentially to help us improve the already high standard of pitching we conduct as a global agency network. So we were looking for new ways of working, tools and inspiration. We got this and plenty more. Despite the sessions being 'bitesize' - essentially 90 mins in length (our choice) - they were packed full of both theory and practical application of really good thinking in the area of pitching: listening skills, asking better questions, profiling prospects etc etc. I'd certainly recommend JFDI and I'd use them again”.

Richard Stokes, Global Chief Development Officer, Maxus

"Mark came in to support Southpaw in really helping to shape the next stage our new business proposition and strategy. Really actionable and insightful tools that we could literally use immediately. Over the course of 2 days we now have a clear and precise plan to take Southpaw on and capitalise on the opportunities"

Rob Goodall- Business Director, Southpaw

Really enjoyed JFDI's Pitch Leadership training and got a lot out of it. I've been leading and supporting pitches for years, but there was so much that was totally new to me, so I'd recommend it regardless of your level of experience.

Chris Gilfoy, Strategy Director, the7stars

“The Masterclass has been an incredibly valuable investment for us as an agency. Camilla’s expertise and guidance, alongside the practical resources they’ve shared, are just what we needed - giving us confidence and clarity as we take Jersey Road into the next phase of growth.”

Charis Gibson, Director of Communications, Jersey Road PR

"We knew we were as good as most agencies at pitching when we approached jfdi but we also believed we could improve. Guided and inspired by a jfdi Pitch To Win Academy, we managed to turn an average 30% conversion rate into a plus 60% win rate. And we believe it will continue improve as we develop our pitch skills with jfdi."

Mark Mullooly, Business Development Director, Aesop

A number of our group's Finance Directors had the pleasure of spending a day with Mark in an Agency Negotiation Academy.

Mark's session was one of the most insightful and valuable training workshops I have attended. As well as being insightful, his content was well curated so as to be relevant to the senior financial attendee list.

Mark illustrated his concepts well by pulling examples from his personal experiences and prompted excellent discussions amongst the group, helping us to highlight shared challenges (and solutions) within the our group.

The workshop also provided us with usable frameworks and practical actions to take away with us giving me confidence the session will lead to tangible value moving forward.

David Broomfield, Chief Finance Director Shopper Media Group

Camilla provided a training session via the Alliance of Independent Agencies on how to fill your new business pipeline, which was well crafted and excellently delivered.

The session was massively informative, provided some tangible actions for our business and felt very much like a collaborative endeavour. I would recommend anyone who works in business development to take her course.

Joseph Wright, Strategy Lead, Ambitious PR

Recently did a client development training session with Mark, and I know myself and the group walked out well-equipped with the tools he shared during the session. He used practical examples we could all relate to, and I have already started applying some of the gold nuggets shared. Mark also took the time to answer all q's I had and provided examples I could easily apply to my day-day.

Berenique Benecke, Senior Account Manager at Because

“jfdi's Consultative Selling Bitesize skills – quite simply the best training programme we’ve done in a long while”.

Chris Freeland, CEO, Rapp UK

Camilla’s knowledge of smart new business practices is unrivalled. As a previous delegate on a day course and more recently, the organiser of an online session, I can vouch for the training being delivered with as much passion and dedication, whether in person or remotely. Camilla is great at teaching better ways of hunting for new business, and she presents a very clear strategy, peppered with practical tips and ideas on how to generate opportunities. The content of our online session was incredibly well received, and had been fully adjusted to apply to the current situation. Highly recommended!

Sara Cosgrove, European Communications Director DDB

I attended the Entrepreneurship & Winning More Business From Your Clients accelerator session at the IPA and would recommend anyone in a client-facing role to attend. I have left with actionable points to work on which can easily be conveyed and transferred to others at my agency. JFDI’s Go Grow Plan breaks down what can sometimes appear to be a huge task into something much more manageable to digest. The additional notes supplied to supplement the learning are also really useful.

Sharan Cheema, Client Services Director, Navigate Digital

"Mark from jfdi ran a fantastic piece of Pitch Leadership training for our team on winning new business. His knowledge, acumen and engagement with the team were second to none. We left feeling inspired to put all we had learned into practice straight away, with a fresh understanding of what it takes to win the client rather than simply answering the pitch question. I'd recommend this course to anyone who wants to step up their pitching game."

Simon Harwood, Head of Strategy, the7stars

“In our day jobs we are expected to think creatively and strategically about our clients…however, like many communications professionals, we fail to take time to apply that approach to ourselves. Taking time out with JFDI is business transformative, no matter if you are a small, medium or large agency. It’s worth the investment if you are struggling to work out who you are, how you stand out from the competition and how to grow your businesses.”

Paul Donlon, Director, OWLMS

"I found the prospecting course to be extremely helpful. Rather than having to rely on a basic list of potential contacts and opportunities, I now have a strategic framework that I can use to develop a plan of activity to move opportunities along the pipeline. I highly recommend this to anyone who is wanting to add some strategic rigor to their new business planning activity."

Rupert Doggett - Operations Director, Ogilvy Healthworld Advertising

We have been working with Camilla and Emma from the JFDI Inside team for several years now. They are hugely committed, engaged and effective at driving new business leads for us. They have an intelligent and strategic approach which has been hugely beneficial to us. I highly recommend them.Sarah Hazlehurst, Managing Partner, MKTG

Sarah Hazlehurst, Managing Partner, MKTG

"I recently attended the jfdi Prospecting Skills and cannot recommend it highly enough. I have recently been promoted into a role which requires more new business understanding and this course stripped things back to basics for me, enabling me to take what we had discussed in the training and apply it to my agency and to my daily working routine straight away."

Gary Whelan, Business Director, MKTG

New Business is a vital work stream for every agency.

Our senior team have just invested in a jfdi New Business Academy working with Mark, planning our prospecting strategies and focussing on the year ahead. What a day!

We learnt a lot, planned a lot - and came away energised, with a clear action plan. Each one of us understanding that 'new business is everyone's business' and that we will all play a vital role over the next 12 months, in ensuring that we grow with our clients, and partner with the right new clients for our business.

I wholeheartedly recommend jfdi to any agency looking at enhancing or even just starting to focus on their new business strategy. This Academy has given us a clear direction and the confidence that we can reach our new business goals.

Carla Knight, Client Services Director , Notch Communications

“This was a fast-paced session with Camilla brimming with insider tips and know-how. It gave me a fresh perspective - not only on how to manage the new business process, but also how best to work with procurement. It was certainly valuable time spent out of the office that left me feeling better equipped to grow my business. Highly recommended.”

Julie Giddens-Davies, Group Managing Director, Farraday

"Having carefully aligned our business objectives with our professional development requirements, I truly believe our jfdi  workshop will have a significant and positive impact upon our ongoing success this year. Our people came back believing it had been one of the most focused, informative and actionable courses we have ever offered."

Dom Robertson, Managing Director, RPM

“I found the masterclass incredibly insightful with plenty of actionable advice that we could implement straight away. The course joined together marketing and sales to provide an end to end way of positioning your agency well, getting leads and then converting those leads. I would highly recommend this course.”

George Hughes, Creative Director, Small Films

Mark Clark shared his incredible knowledge at the IPA’s “Entrepreneurship & Growing Existing Clients’ session. I learned so much in just a day and found the session really valuable. I'd definitely recommend this course for anyone client facing or in a new business role.

Michaela Gschwendtner, New Business Manager, MediaCom North Group

Skyrise has collaborated with Mark over the past year during our company's merger and rebranding phase. Mark played a crucial role in supporting our board throughout our strategic journey and orchestrated a session for our broader team to communicate our fresh vision and values for the reimagined business.

It is clear that Mark is an expert in our industry and as a consultant. Working with him has been a pleasure, offering invaluable insights on how we can enhance our brand to deliver exceptional value to our clients. Mark's friendly nature makes him relatable to our team members at every level.

Carly Barnard, Director, Skyrise

"I recently attended a pitch presentation course run by Mark at JFDI. The event was one of the most engaging and instructive events of this nature that I've attended. Mark pushed the theory but ensured the course was practical enough to have relevance for any level of presenter. In a four hour event I took six pages of notes, which I've been poring over as I prepare for a presentation I'm delivering this week."

Finn Lynch, Director, Blackbridge Communications

I attended a two-day virtual new business training course run by Mark. The session was engaging, informative and extremely practical. He provided a fresh perspective on our approach to new business pitching and facilitated a lively discussion, enabling us to learn from each other too. I would highly recommend Mark for new business training or consultancy. It was an excellent training session!

James Green, Global Client Director, Assembly Global

I recently attended the IPA ‘Entrepreneurship and Growing Existing Clients’ session run by jfdi. It was truly eye-opening. I've left with a really great set of tools to help me approach existing and new client relationships. Oh, and a new found mission, to lead rather than manage clients. Thanks Mark!

Jessica Holloway, Project Manager, C-21 Creative Communications

"New Business is tough and getting tougher, which makes jfdi  a breath of fresh air. Camilla's honest, invaluable and informative approach gives a whole new energy to the way agencies should approach new business. Helps you work through the analytics of past performance to raise up to another level, leaving you inspired and ready to jfdi."

Caroline Frith, New Business Manager, The&Partnership

The course itself was very comprehensive and covered a wide range of areas within growth. Mark was excellent - he has a wealth of knowledge in the industry and draws on his personal experiences. The course is very fluid and relaxed which I really enjoyed. Mark has so much good advise to give as well as filling the group with confidence. It changed the way I work enormously, I even got promoted shortly after the course. I would highly recommend this course and hope to attend another in the future.

Samantha Dixon, Global Account Director, MullenLowe London

"Really enjoyed our recent Pitch to Win Academy with Mark. Pitching is like a muscle that is constantly used but every now and then needs a total workout in order to bring you to back to full fitness! We learned a lot of new things throughout the Programme, as well as being reminded of some old things that we'd forgotten about. A superb experience all round and it's certainly something we need to bake in on a more ongoing basis."

Martin Nieri, CEO, Partners Andrews Aldridge

We appointed Camilla and Vanessa from jfdi to help us step towards a more strategic and pro-active approach to growth. Their experience helped us to identify mid/long term changes required to facilitate growth, alongside a short-term and pragmatic approach to driving leads. The latter opened doors that have since covered our investment in jfdi, and we have a much clearer strategy for the years ahead too.

Martin Rogers, Partner Nonsense

I thought this course was excellent. The environment was relaxed and informal and the content was spot on, you could tell it came from experience.

Aine Dunleavy, Head of Client Services, Pull Digital

I have kissed a few frogs in my new business time but these guys are the Don Perignon when it comes to New Business.

Sedge Beswick - Founder & CEO, SEEN Connects

"The Client Leadership programme run by Mark, has helped add a new dimension to the client centric culture we employ at The course has enabled our team to look at their partnerships from a more strategic standpoint and is yielding great results in terms of client growth/opportunity. Thank you Mark / jfdi for helping our teams unlock some truly exciting potential."

Ross Carder, Senior Account Director,

“Highly recommended by our colleagues at WPP, we hired Camilla @ jfdi to instil an entrepreneurial new business culture within the agency. We wanted to create a mentality where seeking out and developing new business opportunities becomes the norm, building a sense of shared commercial responsibility. The Entrepreneurship Academy certainly delivered. Camilla provided a thoughtful combination of strategy and practical tools, which left the team energised, motivated and empowered to go out and win new business. They understood that each individual really could make a difference to the overall company sales”.

Becky Munday, CEO, Mando

Creating and filling a new business pipeline was Integer’s number one priority. We enlisted Camilla & Emma from jfdi to provide Inside support to help achieve that objective – and they more than delivered. It’s easy to de-prioritise new business in favour of the day-to-day, but the drive and energy of our Insider ensured we never wavered. We’ve built strong foundations that continue to reap rewards.

Clare Cryer, Managing Director, Integer

Camilla and Janine provided a sharp focus on New Business and getting things done. Their wealth of experience made them a fantastic sounding board for challenges we were facing, ranging from positioning to agency marketing ultimately leading to more leads, more prospects and more client wins.

Francesca Brosan, Chairman & Co-Founder, Omobono

Our Team

Meet The Team

Our team all have agency backgrounds - where they worked in Senior Management as Strategists, New Business Directors and Client Service Directors. They understand the cut and thrust of daily agency life and the need to resolve the tension between theory and getting things done.  So they all share a common attitude and action oriented approach - the clue’s in our name - jfdi.