Get New Business Fit - How To Win The Race In 2022

Tuesday 15th February 2022

A one-off, new business training session, exclusively for the winners of the jfdi/Opinium Barometer completers prize draw.  The morning will focus on turning the insights from the Barometer data & insights into strategic, creative and practical applications.


Why Agencies Need To Pitch Like Pigs

We know we win the pitches we commit to. An intention to win is simply not enough. Pitching should be all or nothing.

All in or fold.

One pitch at 100% rather than two pitches at 50%.

Clients want to know you…

How To Create Pitch-winning Stories

"I know nothing in the world that has as much power as a word.  Sometimes I write one, and I look at it, until it begins to shine."  Emily Dickinson

Stories can help us to connect to others at a deep, almost primeval level through the power…


“In our day jobs we are expected to think creatively and strategically about our clients…however, like many communications professionals, we fail to take time to apply that approach to ourselves. Taking time out with JFDI is business transformative, no matter if you are a small, medium or large agency. It’s worth the investment if you are struggling to work out who you are, how you stand out from the competition and how to grow your businesses.”

Paul Donlon, Director, OWLMS

"I recently attended the jfdi Prospecting Skills and cannot recommend it highly enough. I have recently been promoted into a role which requires more new business understanding and this course stripped things back to basics for me, enabling me to take what we had discussed in the training and apply it to my agency and to my daily working routine straight away."

Gary Whelan, Business Director, MKTG

“Highly recommended by our colleagues at WPP, we hired JFDI to instil an entrepreneurial new business culture within the agency. We wanted to create a mentality where seeking out and developing new business opportunities becomes the norm, building a sense of shared commercial responsibility. The Entrepreneurship Academy certainly delivered. Camilla provided a thoughtful combination of strategy and practical tools, which left the team energised, motivated and empowered to go out and win new business. They understood that each individual really could make a difference to the overall company sales”.

Becky Munday, CEO, Mando

I attended the Prospecting session run by Mark which, given my recent transition into the world of new business, I found extremely beneficial. The mechanics and techniques Mark discussed and presented gave me a new perspective on how to streamline our approach as a new business function. Well structured, considered content which I'm sure will have a positive impact on how both myself and the wider business approach the area of prospecting. I'd highly recommend this, and JFDI's courses for anyone looking to broaden their knowledge in the agency growth sector.

James Mellor, Account Director, Blue Chip Marketing

Our Team

Meet The Team

Our team all have agency backgrounds - where they worked in Senior Management as Strategists, New Business Directors and Client Service Directors. They understand the cut and thrust of daily agency life and the need to resolve the tension between theory and getting things done.  So they all share a common attitude and action oriented approach - the clue’s in our name - jfdi.