Published: Monday 30th September 2013

If you were given the chance to put your agency credentials in front some of the industry’s most senior marketers, from brands such as Virgin, P&G, Land Rover, BT and Sainsbury’s, we bet you’d jump at the chance.

Well, the latest industry awards give you just that opportunity. For those agencies who are registered with Oystercatchers, their award scheme has just announced its call for entries and it provides agencies with a fantastic opportunity.

There are four categories: Best RFI; Best Agency Credentials; Best Agency Website; and Best Agency Film.

What is especially interesting is the judging criteria. It shouldn’t be a surprise that “creativity” features heavily, and yet how many agencies really factor in creativity when filling in an RFI? Other criteria include “clarity of message” – another crucial consideration when writing credentials, and RFI or the script for your agency film. “Reader engagement” is also considered for the awards, something that a great credentials document should have in spades.

The criteria act as a checklist for creating a best-in-class document or film and those who win should congratulate themselves on achieving something that most agencies strive for but few really achieve. If you think you have something that could cut the mustard with these senior marketers then I urge you to enter. Of course, it isn’t going to provide you with another entry on your pipeline but it is an opportunity for exposure to these brands like no other, and if your collateral is one of the best then the impact on these individuals can only be a positive one.

The closing date for entering the Oystercatcher Awards is Thursday 3rd October. For more information on how to create the best agency collateral, book a spot on our New Business Skills Day, also on 3rd October. Contact for more information.


Gemma Batterby – 30th September 2013