Large agencies’ new business spend bounces back; small agencies’ success rates fall

Every year, new business consultancy JFDI partners with pollsters Opinium to create their New Business Barometer report. Following the release of this year’s report, we delve into its key findings and what they say about how agencies bounced back in 2021.

This year’s New Business Barometer report has been released, bringing together data on the spend, successes, and struggles of new business professionals in the UK. Produced by new business specialists JFDI in partnership with strategic insights agency Opinium, it draws on a recent questionnaire completed by 116 new business professionals.

Comparing this year’s data with five previous yearly iterations, the report tells a story of how the new business role has changed over that period in response to macro and market factors, as well as in-industry (and in-agency) developments.

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