New Business Challenges

Published: Tuesday 23rd April 2013

We recently presented at the AAR Masterclass on “Making New Business Everyone’s Business”. We took a straw poll on everyone that attended as to what was their biggest challenge in New Business in 2013. We had some interesting results:

  • Having clear briefs on pitches
  • Being selective in pitches
  • Prioritising time
  • Sharing new business internally – instilling a new business culture – support from wider team
  • Problems with conflicting clients
  • Level of detail required with ppqs
  • Standing out from the crowd
  • Lack of internal resource
  • Converting from long list to short list


We would be interested in opening this up to the wider New Business community to see how you would rank these in terms of importance to you. You can take part in this survey here.

We’d also love to hear any other issues/feedback and you can always email one of the team.