They earn respect from the masses:
You don’t have to vote for your pitch leader but if you did, one who earned the respect of the team would win hands down. Pitch teams rightly expect each member of the squad to give their all, so a popular leader who can inspire, motivate and keep morale high, will make the team more successful across the piece.
They can take tough (sometimes unpopular) decisions:
“Are we likely to be working this weekend?” Since time began, the question most often asked and the inevitable response most feared by pitch teams. The truth is if you’re asking the question, you probably already know the answer. A good pitch leader can make the tough and sometimes unpopular decisions in the interests of winning the pitch – not just about how long and hard a team has to work, but whether the creative work is on-brief, who will be in the pitch, whether to spend £15,000 on research – and everything in between.
They are expert in their field, but able to grasp new areas quickly:
Whilst typical pitch leaders have years of expertise working on client business, it’s rare that they’ve encountered the very same challenge as defined on a pitch brief. Indeed, often the pitch brief calls for the expertise of specialists at some point: whether they’re retail consultants, data/tech experts, PR professionals, semiotics experts or anything else. A good pitch leader can rapidly gain an understanding in new areas and talk confidently about them to their team (and indeed the clients).
They know that history has a tendency to repeat itself:
Learning lessons from the past is crucial when building a successful pitching machine: not just your own past, but from past pitches in your agency. A good pitch leader takes those lessons, combines them with their own vision and experience and drives the team to success.
Pitch Skills Day
25th May 2017
£785 + VAT
Do you need to convert more pitches, more often?
Recognizing that the way pitches are led and managed has a tangible effect on performance and success, we’ll be demonstrating how you can gain competitive advantage before, during and after the pitch, by developing the skills of pitch teams and specifically pitch leaders.
Guest speaker: Lee Warren
Great pitches are memorable, compelling and engaging. In his session, professional public speaker and magician Lee Warren will teach the skills needed to create and deliver a great pitch, every time. You’ll learn how to structure a pitch to get your message across and how to use the techniques of professional performers to engage the audience and stand out from the competition.