How to be a pitch-winning leader

How to be a pitch-winning leader The holy trinityPerfect timing. I’ve recently emerged from a roller coaster pitch ride, ready to impart a snapshot of my learning. As a seasoned pitch veteran, what my experience has taught me is this: there is a holy trinity of successful pitch skills, namely leadership, talent and process. Along the way, I’ve found that some things remain the same, yet each client, brand and agency team presents a series of unique and exciting challenges. The holy trinity is, however, a constant. ProcessWhat remains the same? To a large degree, this is the process itself. We’re talking about nailing the schedule of events, the all-important ‘to-do’ list. It ranges from knowing and analysing the brief well enough to recite it in your sleep, to timetabling deadlines for all the deliverables- and sticking to them. For some, this is a learning curve, but once you’ve successfully navigated the curve, next time up, the journey should be smoother. TalentTalent – intellectual and creative, is embedded in an agency’s DNA. The fine art of pitching demands that this collective talent is applied to what is often a business issue not encountered before, and that insights are gleaned rapidly…

Pitch Perfect

Pitch PerfectHow to be a pitch-winning leader The holy trinityPerfect timing. I’ve recently emerged from a roller coaster pitch ride, ready to impart a snapshot of my learning. As a seasoned pitch veteran, what my experience has taught me is this: there is a holy trinity of successful pitch skills, namely leadership, talent and process. Along the way, I’ve found that some things remain the same, yet each client, brand and agency team presents a series of unique and exciting challenges. The holy trinity is, however, a constant. ProcessWhat remains the same? To a large degree, this is the process itself. We’re talking about nailing the schedule of events, the all-important ‘to-do’ list. It ranges from knowing and analysing the brief well enough to recite it in your sleep, to timetabling deadlines for all the deliverables- and sticking to them. For some, this is a learning curve, but once you’ve successfully navigated the curve, next time up, the journey should be smoother. TalentTalent – intellectual and creative, is embedded in an agency’s DNA. The fine art of pitching demands that this collective talent is applied to what is often a business issue not encountered before, and that insights are gleaned…

Pitch Perfection

The holy trinity Perfect timing. I’ve recently emerged from a roller coaster pitch ride, ready to impart a snapshot of my learning. As a seasoned pitch veteran, what my experience has taught me is this: there is a holy trinity of successful pitch skills, namely leadership, talent and process. Along the way, I’ve found that some things remain the same, yet each client, brand and agency team presents a series of unique and exciting challenges. The holy trinity is, however, a constant. Process What remains the same? To a large degree, this is the process itself. We’re talking about nailing the schedule of events, the all-important ‘to-do’ list. It ranges from knowing and analysing the brief well enough to recite it in your sleep, to timetabling deadlines for all the deliverables- and sticking to them. For some, this is a learning curve, but once you’ve successfully navigated the curve, next time up, the journey should be smoother. Talent Talent – intellectual and creative, is embedded in an agency’s DNA. The fine art of pitching demands that this collective talent is applied to what is often a business issue not encountered before, and that insights are gleaned rapidly which then inform…