Blog

2023

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2009

2006

TAKE PART IN OUR NEW BUSINESS SURVEY

Published: Monday 3rd July 2017
We’d like to ask for a few minutes of your time to take part in our survey: The 2017 New Business Barometer. Our partner, Opinium Research, is conducting the survey on our behalf. The Barometer’s been created as a valuable benchmarking tool for everyone working in new business, with the aim of providing insights and trends into new business resourcing, performance (including number of pitches undertaken during the year and conversion rates), remuneration incentives and challenges to winning new business both now and in the future. Your chance to gain complimentary access to one of our webinars: ‘How To Win Your Dream Client’ or ‘Post Pitch Feedback’. We appreciate how busy you are and have kept the survey short. We’ll be sharing the results with you later on this year. Once you’ve completed the survey please email phoebe@jfdi.uk.com with your choice of webinar and she’ll send you the link. To take part, please click here Many thanks in advance for your co-operation, The JFDI team  
Read More

HOW TO LOVE THE WORD AND WIN NEW BUSINESS: JOIN OUR TWO PART WEBINAR ON 15TH AND 22ND JUNE

Published: Wednesday 3rd May 2017
Sales. What a dirty word.  No one likes to be thought of as a salesman, yet “selling”: the persuading-the-client-to-hire-us-rather-than-our-competitor (who is probably equally talented) is what we all have to do, in the constant battle between our wits and the client’s money, in order to thrive and grow. Only if you try to adopt the honed tactics of, say, car salesmen, you will fail, because what they are selling and consequently how they have to sell it, is sufficiently different from our services to mean that an entirely different approach is needed. Fortunately, if you sell your services properly, it doesn’t feel like “selling” at all – to you or to your client. Where there are similarities between us and our automotive friends however, is that clients are becoming increasingly demanding, technology is changing the shape of the market constantly, and competition is hotting up. So if you want to be one of life’s winners in this commercial world, you had better master the right sales approach, quickly. The starting point is to really, truly understand what makes clients buy and what turns them away. Whilst theoretically this is something agencies understand better than almost anyone else, in practice too…
Read More

THE 2017 NEW BUSINESS BAROMETER: COMPLETE OUR SURVEY

Published: Friday 7th April 2017
We’re now conducting the second round of research for our New Business Barometer and would very much appreciate your input to our survey. The aim is to provide a valuable ongoing benchmarking tool for the New Business community: insights into agency new business resourcing, new business planning and performance, incentives, opportunities and challenges both now and in the future. We hope the findings will be of interest not only to those of you directly engaged in and responsible for new business delivery, but also to senior agency management. Our partner, Opinium Research, is conducting the survey on our behalf. They will be gathering the results which we’ll be sharing and debating with you later this year. We hope you’ll get involved to add value to our findings, so please contact phoebe@jfdi.uk.com and she’ll send you the link. Thanks in advance for your support.
Read More

WHAT DO A SUCCESSFUL PRIME MINISTER AND GREAT PITCH LEADER SHARE IN COMMON?

Published: Thursday 30th March 2017
They earn respect from the masses:You don’t have to vote for your pitch leader but if you did, one who earned the respect of the team would win hands down. Pitch teams rightly expect each member of the squad to give their all, so a popular leader who can inspire, motivate and keep morale high, will make the team more successful across the piece. They can take tough (sometimes unpopular) decisions:“Are we likely to be working this weekend?” Since time began, the question most often asked and the inevitable response most feared by pitch teams. The truth is if you’re asking the question, you probably already know the answer. A good pitch leader can make the tough and sometimes unpopular decisions in the interests of winning the pitch – not just about how long and hard a team has to work, but whether the creative work is on-brief, who will be in the pitch, whether to spend £15,000 on research – and everything in between. They are expert in their field, but able to grasp new areas quickly:Whilst typical pitch leaders have years of expertise working on client business, it’s rare that they’ve encountered the very same challenge as defined…
Read More