The jfdi / Opinium New Business Barometer 2024

It’s that time again!  At the end of January we held our annual jfdi / Opinium New Business Barometer results session
Get a summary of highlights from this year’s jfdi/ Opinium Barometer

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Top Seven Takeaways from Campaign’s Year Ahead Breakfast Briefing 2024…

By Rachelle Headland Last week jfdi joined the Campaign Year Ahead Breakfast Briefing in London to hear brands and agencies predict the challenges and opportunities that lie ahead, and Rachelle Headland was there to give us the low-down: As someone who’s been a Managing Director of an agency and is now a new business consultant, I was interested in how agencies can sharpen their new business propositions to meet the CMO’s expanding scope of responsibility and also how agency leaders can create vibrant workplaces to get people back to the office and liberate creative teams to create their best work. Here are my top 7 take-aways: The ‘Great Negotiation’ between bosses and employees comes to a head. Jay Young, Chief Client Officer, Talon told us that this will be the year conversations between bosses and young people around hybrid working will come to a head. The tension is largely around the fact that the cost of a ‘basic level of life’ for young people exceeds entry level salaries and so saving c.£2-4k a year on travel is a good reason not to come into the office. Talon also told us that 76% of people agree they’ll be outside more in…