Skills Training

This New Business & Marketing Programme delivered in collaboration with cact.us and jfdi is for those in marketing / new business roles and agency owners who want to apply a specific focus on improving their pipeline and creating new opportunities to drive growth. The programme runs in 2 parts with sessions held at the Four Seasons in Hampshire. Session One: Wednesday 14th September, 10am-4pm Session Two: Wednesday 18th January, 10am-4pm Topics covered:

• The role of agency marketing
• Building and managing your pipeline
• Proposition and positioning
• Strategy and planning
• Tactics - short and long term
• Audience definition
• Creds and collateral
• The sales and marketing balance
• Finding / nurturing / converting
• Budgeting
• Building a team
• Tracking and reporting

Benefits: