The New Business & Marketing Masterclass with cact.us and jfdi
Wednesday 14th September 2022
This New Business & Marketing Programme delivered in collaboration with cact.us and jfdi is for those in marketing / new business roles and agency owners who want to apply a specific focus on improving their pipeline and creating new opportunities to drive growth.
The programme runs in 2 parts with sessions held at the Four Seasons in Hampshire.
Session One: Wednesday 14th September, 10am-4pm
Session Two: Wednesday 18th January, 10am-4pm
Topics covered:
- The role of agency marketing
- Building and managing your pipeline
- Proposition and positioning
- Strategy and planning
- Tactics - short and long term
- Audience definition
- Creds and collateral
- The sales and marketing balance
- Finding / nurturing / converting
- Budgeting
- Building a team
- Tracking and reporting
- 2 full-day quarterly workshops
- Access to Cactus Academy Training Courses
- Group accountability
- Concerted effort to find each other new business
- Collaboration opportunities
- Peer group support
- 6 month programme
- Remote or in-person
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Click here to register your interest