The New Business & Marketing Masterclass with cact.us and jfdi

We're back for a 2nd intake! This New Business & Marketing Programme delivered in collaboration with cact.us and jfdi is for those in marketing / new business roles and agency owners who want to apply a specific focus on improving their pipeline and creating new opportunities to drive growth. The programme runs in 2 parts with sessions held at the Four Seasons in Hampshire. Session One: Wednesday 22nd March, 10am-4pm Session Two: Wednesday 12th July, 10am-4pm Topics covered:
  • The role of agency marketing
  • Building and managing your pipeline
  • Proposition and positioning
  • Strategy and planning
  • Tactics - short and long term
  • Audience definition
  • Creds and collateral
  • The sales and marketing balance
  • Finding / nurturing / converting
  • Budgeting
  • Building a team
  • Tracking and reporting
Benefits:
  • 2 full-day quarterly workshops
  • Access to Cactus Academy Training Courses
  • Group accountability
  • Concerted effort to find each other new business
  • Collaboration opportunities
  • Peer group support
  • 6 month programme
  • Remote or in-person
For more information contact camilla@jfdi.uk.com
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