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    • Filling Pipelines
    • Winning Pitches
    • Growing Existing Client Business
    • Building New Business Machines
  • Blog
    • 2026
      • Out Of The Pond With Katy Howell @ Rethink Social Ltd
      • Out Of The Pond With Austen Donnellan @ Spring Cc
      • Out Of The Pond With Stevyn Monaghan @ Ear To The Ground
      • Out Of The Pond With Bobby Stoner @ Incubeta
      • Out Of The Pond With Ellis Hockin-boyers @ Rowdy Studio
      • Out Of The Pond With David Griffiths @ Bravoed
      • Out Of The Pond With Danny Roberts @ Sons Of Graham
      • Out Of The Pond With Anjali Ramachandran @ Storythings
      • Out Of The Pond With Carla Burt @ Hue & Cry
      • Out Of The Pond With Catherine Frankpitt @ Strike Communications
      • Out Of The Pond With Howard Angus @ Milestone Creative
      • Out Of The Pond With Ben Preston @ Brand Genetics
      • Out Of The Pond With Alastair Poole @ Quantock
      • Out Of The Pond With Pete Best @ Altair Media London
      • Out Of The Pond With Jason Adams @ Drpg
      • Out Of The Pond With Hattie Matthews @ Uncharted
      • Out Of The Pond With Richard Aldiss @ Thg Studios
    • 2025
      • Out Of The Pond With Kian Bakhtiari @ The People
      • Out Of The Pond With Nick Adams @ Sense
      • Out Of The Pond With David Atkinson @ Space
      • Out Of The Pond With Ben Sheppard @ Shoot To Kill Studios
      • Out Of The Pond With George Sanders @ Fox Agency
      • Out Of The Pond With Jonathan Jesson @ M3.agency
      • Out Of The Pond With Dan Gibson @ Beentheredonethat
      • Out Of The Pond With Becky Hipkiss @ We Are Futures
      • Out Of The Pond With Andrew Smith @ A-vision, Drpg
      • Out Of The Pond With Patrick Murphy @ Mca
      • Out Of The Pond With Barnaby Cook @ The Auspicious Group
      • Out Of The Pond With Sam Jones @ Joint
      • Out Of The Pond With Toby Cosser-hindle @ Publicis Groupe
      • Out Of The Pond With Richard Morris @ Whistlejacket
      • Out Of The Pond With Nikki Mcculloch @ Unlimited
      • Out Of The Pond With Lucy Coughlan @ Tigerbond
      • Out Of The Pond With Kate Howe @ Msq
      • Out Of The Pond With George Perry @ Identity
      • Out Of The Pond With Laura Perry @ Tangerine
      • Out Of The Pond With Jaison Mistry @ Mccann Manchester
      • Out Of The Pond With Lucy Mart @ Prettygreen
      • Out Of The Pond With Oya Mustafa @ Recipe
      • Out Of The Pond With Steve Garside @ Tmw
      • Out Of The Pond With Alana Herington @ Exposure
      • Out Of The Pond With Louise De Ste. Croix @ Brandopus
      • Out Of The Pond With Caroline Ayling @ Jaa Media
      • Out Of The Pond With Carl Hewitt @ Hewitt Matthews
      • Out Of The Pond With Emma Gunning @ Bmb
      • Out Of The Pond With Dan Pritchard @ Program Agency & Tech South West
      • Out Of The Pond With Chris Booker @ Tro
      • Out Of The Pond With Sally Pritchett @ Something Big
      • Out Of The Pond With Matt Lambert @ Dentsu Creative
      • Out Of The Pond With Brooke Harding @ Bbl/p Group
      • Out Of The Pond With Debbie Little @ Prca
      • Out Of The Pond With Jamie Matthews @ Initials Cx
      • Out Of The Pond With Myreete Stanforth @ Ketchum
      • Out Of The Pond With Daniel Marriott @ Creative Artists Agency
      • Out Of The Pond With Holly Maguire @ Design Bridge And Partners
      • Out Of The Pond With Rachelle Headland: Consultant @ Jfdi
      • Out Of The Pond With Isabella Gelston: New Business Director @ Mccann London
      • Out Of The Pond With Jon Goulding: Ceo & Founder @ Atomic London
      • Out Of The Pond With Sarah Woodhouse: Co-owner & Director @ Ambitious
    • 2024
      • Out Of The Pond With Paul Houlding: Founder & Chief Executive @ Isobel
      • Out Of The Pond With Tom Poynter: Managing Director @ Keel London
      • Out Of The Pond With Jessica Gibb: Cmo @ St Luke's & Co-chair Of The Ipa New Business Group
      • Out Of The Pond With Richard Mchardy: Founder & Co-founder @ Mchardy Collective And Bd100
      • Out Of The Pond With Ellie Olliff: New Business Director & Partner At Bbh
      • Out Of The Pond With Chris Pearce: Md Emea & Us, Greenpark
      • Out Of The Pond With Tina Fegent: Founder @ Tina Fegent Ltd
      • Out Of The Pond With Oli Richards: Chief Marketing Officer, Beyond Collective
      • The Jfdi / Opinium New Business Barometer 2025 Is Now Live
      • Out Of The Pond With Martin Jones: Aar
      • Out Of The Pond With Fran Brook: Head Of Growth At Ultra
      • Top Seven Takeaways From Campaign’s Year Ahead Breakfast Briefing 2024…
    • 2023
      • The Jfdi/opinium New Business Barometer - 2023 Additional Findings
    • 2022
      • Jfdi / Opinium New Business Barometer 2022 Featured In The Drum
      • How To Build An Agency Client Referral Culture
    • 2021
      • Why Agencies Need To Pitch Like Pigs
      • How To Create Pitch-winning Stories
      • Want Better Answers? Ask Better Questions
    • 2020
      • How To Lead And Grow Your Clients
      • Post Pitch Feedback
      • The Law Of Reciprocity
    • 2019
      • Gain An Advantage In New Business
      • The Pitch Holy Trinity
      • So You Walk Into A Room Full Of Strangers. What Next?
      • Listen Without Prejudice
      • Why We Need To Talk About Prospecting
    • 2018
      • A Different Way To Sell To Your Clients
      • Writing A New Business Plan Made Easy
      • How To Grow Your Existing Clients
      • How To Succeed At The Most Dangerous Job At An Agency
      • Growing Pains - Getting Your Agency Through The Adolescent Years
    • 2017
      • Take Part In Our New Business Survey
      • How To Love The Word And Win New Business: Join Our Two Part Webinar On 15th And 22nd June
      • The 2017 New Business Barometer: Complete Our Survey
      • What Do A Successful Prime Minister And Great Pitch Leader Share In Common?
    • 2016
      • Whats On Your Mind? Insights From Our New Business Survey
      • Why Ad Agencies Need To Work With Procurement
      • How To Gain An Unfair Advantage In Planning New Business
      • Agency Marketing: A Load Of Old Tosh?
      • How To Manage Agency New Business And Marketing
      • How To Grow Your Existing Clients - And Why Its So Important
      • We Need Your Valued Input To The Jfdi New Business Survey
      • We Need To Talk About Prospecting
    • 2015
      • 2016: Your Agency New Business To-do List
      • Ten Tips For Creating Your New Business Plan
      • Sir Alex Ferguson - A Masterclass In Leadership
      • Keeping It Real - Let's Not Forget In-person Marketing
      • The Power Of Simplicity
      • Tips For Social Media Success - Do Less, Better!
      • What Clients Really Think
      • If You Do One Thing This Month... Enter The Uk Agency Awards
      • The Tools Of Persuasion - Part Two
      • The Tools Of Persuasion - Part One
      • Your Perfect Partner Will Find You
      • The Answer Is 'why?'
      • Harnessing The Power Of Your Value Proposition - From Content Creation To Thought Leadership
      • Your Value Proposition: Is It Good Enough To Win New Business?
    • 2014
      • It's The Time For Penguins And Networking
      • Tips For Creating The Perfect Chemistry
      • Agency Health Warning: We're Talking About Selling
      • How To Get Procurement Friendly
      • New Business Comes Down From The Trees
      • How To Create A Winning New Business Plan - Part Two
      • Perfecting Pitch Skills
      • How To Create A Winning New Business Plan - Part One
      • Using Brain Power To Drive Your Pipeline
      • Organic Growth - Plan Don't Pray
      • Schedule Of Events
      • Hold The Gravy!
      • Is Your New Business Director The Key To Getting Your Agency Ready For Sale?
      • Don't Forget Your Compass
      • Vested Interest
      • How To Be A Successful Presenter - Use More C Words
      • Improving The Odds
      • Any Room In The Cheap Seats?
      • Win The Chemistry
      • Tenderitis?
      • Getting The Magic Right
      • Marketing - Take Stock
      • Prospecting Procrastinator?
    • 2013
      • All Our Events For 2014
      • Ipa/isba 6 Media Pitch Principles
      • Batting Order In Pitches - Does It Matter?
      • How To Position Your Agency To Attract New Business Prospects
      • Credit For Your Credentials
      • Walking The Right Side Of Stalking?
      • Is Marketing The New Black?
      • Referrals As A Prospecting Strategy
      • The Perfect New Business Meeting?
      • How To Be Great At Presentations
      • Data Is The New Oil? No...data Is The New Soil!
      • Not A Work Of Art
      • Do We Really Need Agency Credentials?
      • What Makes People
      • Happy St Lubbock's Day?
      • 3 Ways Agencies Can Succeed In Social
      • Pitch Like Pigs
      • Two Ears One Mouth Selling
      • New Business Challenges
      • I'm As Busy As A Dog With Fleas!
      • Learn To Manage Your Compass Time™
      • Have The Fundamentals Of New Business Fundamentally Changed?
      • A Great Pitch Leader Is A Bit Like A Successful Prime Minister
      • Jfdi: Post Pitch Analysis Is Your Friend!
      • Jfdi: Only The Paranoid Survive
      • New Business: Rabbit In The Headlights
      • Jfdi: Making Networking Contemporary
    • 2012
      • New Business: If Not Now, When?
      • Is Inbound Marketing The Future Of New Business?
      • Leadership May Come From The Top, But It Has To Be A Skill Of Everyone On A Pitch-winning Team
      • Client Relationships - The Most Valuable Asset Of All
      • New Business - Is It Really Everyone's Business?
      • Jfdi® Blog
    • 2009
      • How To Create Pitch-winning Stories
    • 2006
      • How To Be A Pitch-winning Leader
      • Pitch Perfect
      • Pitch Perfection
  • Testimonials
    • Building New Business Machines
      • Marc Gutreich, Managing Director, Open Outdoor
      • Francesca Brosan, Chairman & Co-Founder, Omobono
      • Margaret Johnson OBE, Group CEO, Leagas Delaney
      • Ben Whattam, Managing Partner, Keko London
      • Clare Cryer, Managing Director, Integer
      • Steve Wheen, Global CEO, distillery
      • Martin Rogers, Partner Nonsense
      • Sedge Beswick, Founder & CEO, SEEN Connects
      • Chris Thurling, Chairman, Armadillo
      • James Endersby, CEO, Opinium Research
      • Tom Poynter, CEO, Southpaw
      • Sarah Hazlehurst, Managing Partner, MKTG
      • Zoe Kelleher, Director of Inviqa
    • Filling Pipelines
      • Sara Cosgrove, European Communications Director DDB
      • Nick Meakin, Head of Sport, Marcomms, Strategy, Activation at The Playbook
      • Alex Johnson, Senior New Business Manager, Born Social
      • Hannah March, Head of New Business, Engine
      • Kate Whelan, CEO, Notch Communication
      • Flavilla Fongang, Founder, 3 Colours Rule & GTA Black Women In Tech
      • Simon Loughlin, Head of Growth at Receptional
      • Victoria Hilditch, CEO, Vinco Marketing
      • Carla Knight, Client Services Director , Notch Communications
      • Felicity Stinton, Head of Client Services, Responsible Marketing
      • Carly Barnard, Director, Skyrise
      • George Hughes, Creative Director, Small Films
      • Joseph Wright, Strategy Lead, Ambitious PR
      • Emer Whelan, Senior Manager, Business Development UK & EMEA at Fleishman Hillard
      • Claire Munro Owner, Dovetail Strategies
      • Charis Gibson, Director of Communications, Jersey Road PR
      • Julie Sexton, Client Services Director, Initials CX
      • Becky Munday, CEO, Mando
      • Dom Robertson, Managing Director, RPM
      • Caroline Frith, New Business Manager, The&Partnership
      • Katy Howell, CEO, Immediate Future
      • James Mellor, Senior Development Account Director, Bluechip
      • Steve Osborne, Partner, Osborne Pike
      • Rupert Doggett, Operations Director, Ogilvy Healthworld Advertising
      • Treina Smyth, Business Development Manager, The Purple Agency
      • Jason De Winne, General Manager, ICLP
      • Rob Goodall- Business Director, Southpaw
      • James Mellor, Account Director, Blue Chip Marketing
      • Gary Whelan, Business Director, MKTG
      • Paul Donlon, Director, OWLMS
      • Julie Giddens-Davies, Group Managing Director, Farraday
      • Ash Clark, New Business Manager, JKR
      • Iain Swan, Strategy Director, Bright
    • Growing Existing Client Business
      • David Broomfield, Chief Finance Director Shopper Media Group
      • Manisha Pochun, Account Director at Quiet Storm
      • Ben James, Senior Account Director at OST Marketing
      • Sophie Chamber, Director & Co Founder at Cloud Nine Incentives
      • Claire Brind, Account Director at HEL'S
      • Berenique Benecke, Senior Account Manager at Because
      • Anthea Bordier, THE BARN
      • Jade Wimbledon, Principal Consultant, Man Bites Dog
      • Jago Lock, New Business Development Manager Man Bites Dog
      • Carla Knight, Client Services Director , Notch Communications
      • Kate Whelan, CEO, Notch Communication
      • Chris Freeland, CEO, Rapp UK
      • Kayon Otubela, Head of Finance, Velocity Partners
      • Glen Menezes, Chief Financial Officer, Brandwidth
      • Zoe Crowthe, Marketing & New Business Development Director, Leo Burnett
      • Matthew Jarman, Client Director, Lakestar McCann
      • Jim Glodkowski, Digital Project Director, McCann Manchester
      • Claire Knight, Senior Client Director, Everything Different
      • Sharan Cheema, Client Services Director, Navigate Digital
      • Tom Cummings, Senior PR Account Director, McCann Manchester
      • Michaela Gschwendtner, New Business Manager, MediaCom North Group
      • Gary Bramwell, Client Services Director, Mediacom Beyond
      • Annette Hunsley, Senior Account Director, BJL
      • Jessica Holloway, Project Manager, C-21 Creative Communications
      • Aiste Balaisyte, Digital Operations Director, Threepipe
      • Ross Carder, Senior Account Director, Conversion.com
      • Samantha Dixon, Global Account Director, MullenLowe London
      • Laura Wood - Business Development Lead, Southpaw
      • Sonia Dandy-Bee, Business Unit Director, Avvio Reply
    • Winning Pitches
      • Richard Stokes, Global Chief Development Officer, Maxus
      • James Turner, Media & Planning Director, the7stars
      • Leah Selouk, Director, Ketchum
      • Kate Brundle, Business Development & Marketing Director, Livity
      • Matt Isaacs, CEO, Essence Digital
      • Aine Dunleavy, Head of Client Services, Pull Digital
      • Simon Bateman, Founder, Social Disrupt
      • Vicky Bullen, CEO, Coley Porter Bell
      • Martin Nieri, CEO, Partners Andrews Aldridge
      • Mark Mullooly, Business Development Director, Aesop
      • Chris Gilfoy, Strategy Director, the7stars
      • Alex Keogh, Digital Strategy, the7stars
      • Simon Harwood, Head of Strategy, the7stars
      • Finn Lynch, Director, Blackbridge Communications
      • Alison Bennett, UK Business Development Director, Dunnhumby
      • Sophie Billi-Hardwick, Marketing & New Business Director, XYZ Brand Experience
  • Our Team

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