What’s this all about then?
The objectives for this Academy will be:

  • To review your current pitch performance
  • To refine your current pitch process to help you win more pitches, more often – a higher pitch conversion rate
  • To engender a collective commitment to the new process


Drawn from experience and best practice of successful pitch-winning behaviours, the day will include a review of your agency’s current pitch performance, will help you to identify potential barriers to conversion, and refine your pitch process to improve your probabilities of winning more new business.

This will include a full agency briefing session with jfdi to ensure we have a thorough knowledge of your business, your clients, your new business activities and background on each of the attendees.

As part of our preparation, we will help you conduct a pitch audit and review your new business proposition, new business strategy, current pitch process and any post-pitch feedback.

This preparatory work culminates in a one day, off-site working session, facilitated by jfdi®.

Who should attend?
The key people in your agency ultimately responsible for winning pitches. We know from experience that these sessions are optimised at 6 – 8 people.

What does it cost?
The Pitch To Win Academy costs £5,000 + VAT.

When and where can we do this?
Because this academy is bespoke, we can do it anytime, anywhere. In terms of location, we recommend an inspirational, off-site venue to engage the team fully (so they’re not distracted by every-day agency life).

What happens next?
Get in touch with one of our team for more information on your day, and to book a session. Please call 01451 844 047 or email us here.