Sara Cosgrove, European Communications Director DDB

Services: Creating New Business Plans, Filling Pipelines
Camilla’s knowledge of smart new business practices is unrivalled. As a previous delegate on a day course and more recently, the organiser of an online session, I can vouch for the training being delivered with as much passion and dedication, whether in person or remotely. Camilla is great at teaching…

Alex Johnson, Senior New Business Manager, Born Social

Services: Filling Pipelines
I had a great 1:1 coaching session with Mark @jfdi via Zoom last week whilst working from home. It was really useful to talk through New Business strategy and approach with someone hugely specialised but also objective. I came away with lots of inspiration, having uncovered together some opportunities that…

Hannah March, Head of New Business, Engine

Services: Filling Pipelines
I have just had a Zoom remote training session with Mark at jfdi on ‘Feeding the New Business Pipeline’ and it was genuinely the most helpful and practical information I have received. Mark’s experience and knowledge is invaluable to New Business professionals and his teaching style is friendly and enjoyable.…

Kate Whelan, CEO, Notch Communication

Services: Creating New Business Plans, Filling Pipelines, Growing Existing Client Business, Instilling a New Business Culture, Selling The Agency's Products and Services
jfdi provided an excellent, engaging, and motivating programme for our senior team. We feel inspired, to put into practice, a robust strategy and tangible plan.

More importantly we are now aligned as a team on how and when to move forwards. We're confident we will get the results we want without…

Flavilla Fongang, Founder, 3 Colours Rule & GTA Black Women In Tech

Services: Filling Pipelines
The jfdi ‘Get New Business Fit’ session with Camilla was fantastic from start to finish.  It neatly pulled together all the different strands of new business to provide clarity and enabled me to define the best route forward for my business. However experienced you are as a business leader, it…

Simon Loughlin, Head of Growth at Receptional

Services: Filling Pipelines
I attended a "filling the business pipeline" course that Camilla ran. The session was informative and very useful to help you implement or improve your prospecting strategy.

This was run in a small group and at a manageable pace. The different topics / themes were broken down into small sections and…

Victoria Hilditch, CEO, Vinco Marketing

Services: Filling Pipelines
Absolutely fantastic. The New Business and Marketing Masterclass with Camilla and Dan has not just enhanced my knowledge but also my confidence. The peer-to-peer aspect has also been incredible as there is so much to learn from others. Thank you so so much.

Carla Knight, Client Services Director , Notch Communications

Services: Creating New Business Plans, Filling Pipelines, Growing Existing Client Business, Instilling a New Business Culture, Selling The Agency's Products and Services
New Business is a vital work stream for every agency.

Our senior team have just invested in a jfdi New Business Academy working with Mark, planning our prospecting strategies and focussing on the year ahead. What a day!

We learnt a lot, planned a lot - and came away energised, with a…

Felicity Stinton, Head of Client Services, Responsible Marketing

Services: Filling Pipelines
Having worked with Camilla many years ago at BBH, it’s been great to work with her again and see that she still has so much great advice - highly applicable whether your business is big or small! A brilliant confidence giver to arm your team with the skills they need…

Carly Barnard, Director, Skyrise

Services: Defining The Agency New Business Proposition, Filling Pipelines
Skyrise has collaborated with Mark over the past year during our company's merger and rebranding phase. Mark played a crucial role in supporting our board throughout our strategic journey and orchestrated a session for our broader team to communicate our fresh vision and values for the reimagined business.

It is clear…

George Hughes, Creative Director, Small Films

Services: Filling Pipelines
I found the masterclass incredibly insightful with plenty of actionable advice that we could implement straight away. The course joined together marketing and sales to provide an end to end way of positioning your agency well, getting leads and then converting those leads. I would highly recommend this course.


Joseph Wright, Strategy Lead, Ambitious PR

Services: Filling Pipelines
Camilla provided a training session via the Alliance of Independent Agencies on how to fill your new business pipeline, which was well crafted and excellently delivered.

The session was massively informative, provided some tangible actions for our business and felt very much like a collaborative endeavour. I would recommend anyone who…

Claire Munro Owner, Dovetail Strategies

Services: Filling Pipelines
Thank you for a great course, Camilla! I found it thought-provoking, supportive, practical and very comprehensive. I especially appreciate the care you've taken to make sure the content's relevant for people in different agency roles, company sizes and stages.

Charis Gibson, Director of Communications, Jersey Road PR

Services: Filling Pipelines
The Masterclass has been an incredibly valuable investment for us as an agency. Camilla’s expertise and guidance, alongside the practical resources they’ve shared, are just what we needed - giving us confidence and clarity as we take Jersey Road into the next phase of growth.

Julie Sexton, Client Services Director, Initials CX

Services: Filling Pipelines, Instilling a New Business Culture
I recently attended Camilla’s excellent training on “How to Build an Agency New Business Culture”.  Camilla clearly has deep expertise in the new business arena and provided fascinating, practical insights on how we can make New Business Everyone’s Business

Her training was packed with actionable recommendations and she did an…

Becky Munday, CEO, Mando

Services: Filling Pipelines, Instilling a New Business Culture
Highly recommended by our colleagues at WPP, we hired Camilla @ jfdi to instil an entrepreneurial new business culture within the agency. We wanted to create a mentality where seeking out and developing new business opportunities becomes the norm, building a sense of shared commercial responsibility. The Entrepreneurship Academy certainly…

Dom Robertson, Managing Director, RPM

Services: Creating New Business Plans, Filling Pipelines
Having carefully aligned our business objectives with our professional development requirements, I truly believe our jfdi  workshop will have a significant and positive impact upon our ongoing success this year. Our people came back believing it had been one of the most focussed, informative and actionable courses we have ever…

Caroline Frith, New Business Manager, The&Partnership

Services: Filling Pipelines
New Business is tough and getting tougher, which makes jfdi  a breath of fresh air. Camilla's honest, invaluable and informative approach gives a whole new energy to the way agencies should approach new business. Helps you work through the analytics of past performance to raise up to another level, leaving…

Katy Howell, CEO, Immediate Future

Services: Filling Pipelines
Pragmatic, perfectly paced and bursting full of terrific insider secrets. Shortcut your new business knowledge and get to the heart of what matters – driving the sale. Best course I have been on in years (and I have a lot of new business experience), as I learnt more than a…

James Mellor, Senior Development Account Director, Bluechip

Services: Creating New Business Plans, Filling Pipelines
Janine led a recent JFDI session around agency marketing skills which focused on building agency reputation in order to generate and build new business leads. I found the delivery of the session engaging and insightful, with Janine’s obvious passion, knowledge and experience around all things new business coming to the…

Steve Osborne, Partner, Osborne Pike

Services: Creating New Business Plans, Filling Pipelines
jfdi's Prospecting and Marketing Skills day is a comprehensive walk-through of the processes and disciplines needed to make new business work in a 21st Century agency. With plenty of alternative prospecting strategies to choose from you'll leave feeling well-equipped to both do your job and to provide your colleagues with…

Rupert Doggett, Operations Director, Ogilvy Healthworld Advertising

Services: Filling Pipelines
I found the prospecting course to be extremely helpful. Rather than having to rely on a basic list of potential contacts and opportunities, I now have a strategic framework that I can use to develop a plan of activity to move opportunities along the pipeline. I highly recommend this to…

Treina Smyth, Business Development Manager, The Purple Agency

Services: Filling Pipelines
I attended the Prospecting and Marketing Skills course with Mark and found it to be an extremely useful and informative day, in fact, it went too fast! As well as picking up new skills and tips for prospecting and ensuring delivery is realistic, it also consolidated and confirmed approaches I…

Jason De Winne, General Manager, ICLP

Services: Creating New Business Plans, Filling Pipelines
The New Business Academy allowed us to hit the reset button and we’re now feeling energised with a renewed sense of confidence. Camilla's experience and expertise was invaluable during the course of the day. Together we developed a new business and marketing strategy which we feel sure will help deliver…

Rob Goodall- Business Director, Southpaw

Services: Defining The Agency New Business Proposition, Filling Pipelines
Mark came in to support Southpaw in really helping to shape the next stage our new business proposition and strategy. Really actionable and insightful tools that we could literally use immediately. Over the course of 2 days we now have a clear and precise plan to take Southpaw on and…

James Mellor, Account Director, Blue Chip Marketing

Services: Filling Pipelines
I attended the Prospecting session run by Mark which, given my recent transition into the world of new business, I found extremely beneficial. The mechanics and techniques Mark discussed and presented gave me a new perspective on how to streamline our approach as a new business function. Well structured, considered…

Gary Whelan, Business Director, MKTG

Services: Filling Pipelines
I recently attended the jfdi Prospecting Skills and cannot recommend it highly enough. I have recently been promoted into a role which requires more new business understanding and this course stripped things back to basics for me, enabling me to take what we had discussed in the training and apply…

Paul Donlon, Director, OWLMS

Services: Creating New Business Plans, Filling Pipelines
In our day jobs we are expected to think creatively and strategically about our clients…however, like many communications professionals, we fail to take time to apply that approach to ourselves. Taking time out with JFDI is business transformative, no matter if you are a small, medium or large agency. It’s…

Julie Giddens-Davies, Group Managing Director, Farraday

Services: Creating New Business Plans, Filling Pipelines
This was a fast-paced session with Camilla brimming with insider tips and know-how. It gave me a fresh perspective - not only on how to manage the new business process, but also how best to work with procurement. It was certainly valuable time spent out of the office that left…

Ash Clark, New Business Manager, JKR

Services: Creating New Business Plans, Filling Pipelines
I took part in the JFDI Feeding the New Business Pipeline seminar led by Mark and found the session really helpful as a gauge against what we’re already doing right and what we can improve on in our new business activities on a tactical and strategic level. The tips, rationales…

Iain Swan, Strategy Director, Bright

Services: Auditing new business performance, Filling Pipelines
I was thrilled with the New Business Healthcheck. Before investing in this I'd found all other new business advice to be either a bit wishy washy or simply just unrealistic. But working with Camilla helped us break down exactly what worked best for us and why, all based on where…