"Essence has been on an extraordinary journey over the last few years taking billings from £7.8m in 2007/8 to over £170m in 2011/12. We have come a long way since JFDI agreed to run a series of workshops with our Executive team in a musty and smoky upstairs room of a pub in South London in early 2009. JFDI helped us understand the value in the assets we already had and gave us the self confidence to pitch to anyone, against anyone and be true to our values. They played an important role in setting us on the right path to success."