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    • Filling Pipelines
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    • Inside - Hands On New Business Support
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  • Blog
    • 2022
      • Jfdi / Opinium New Business Barometer 2022 Featured In The Drum
      • How To Build An Agency Client Referral Culture
    • 2021
      • Why Agencies Need To Pitch Like Pigs
      • How To Create Pitch-winning Stories
      • Want Better Answers? Ask Better Questions
    • 2020
      • How To Lead And Grow Your Clients
      • Post Pitch Feedback
      • The Law Of Reciprocity
    • 2019
      • Gain An Advantage In New Business
      • The Pitch Holy Trinity
      • So You Walk Into A Room Full Of Strangers. What Next?
      • Listen Without Prejudice
      • Why We Need To Talk About Prospecting
    • 2018
      • A Different Way To Sell To Your Clients
      • Writing A New Business Plan Made Easy
      • How To Grow Your Existing Clients
      • How To Succeed At The Most Dangerous Job At An Agency
      • Growing Pains - Getting Your Agency Through The Adolescent Years
    • 2017
      • Take Part In Our New Business Survey
      • How To Love The Word And Win New Business: Join Our Two Part Webinar On 15th And 22nd June
      • The 2017 New Business Barometer: Complete Our Survey
      • What Do A Successful Prime Minister And Great Pitch Leader Share In Common?
    • 2016
      • Whats On Your Mind? Insights From Our New Business Survey
      • Why Ad Agencies Need To Work With Procurement
      • How To Gain An Unfair Advantage In Planning New Business
      • Agency Marketing: A Load Of Old Tosh?
      • How To Manage Agency New Business And Marketing
      • How To Grow Your Existing Clients - And Why Its So Important
      • We Need Your Valued Input To The Jfdi New Business Survey
      • We Need To Talk About Prospecting
    • 2015
      • 2016: Your Agency New Business To-do List
      • Ten Tips For Creating Your New Business Plan
      • Sir Alex Ferguson - A Masterclass In Leadership
      • Keeping It Real - Let's Not Forget In-person Marketing
      • The Power Of Simplicity
      • Tips For Social Media Success - Do Less, Better!
      • What Clients Really Think
      • If You Do One Thing This Month... Enter The Uk Agency Awards
      • The Tools Of Persuasion - Part Two
      • The Tools Of Persuasion - Part One
      • Your Perfect Partner Will Find You
      • The Answer Is 'why?'
      • Harnessing The Power Of Your Value Proposition - From Content Creation To Thought Leadership
      • Your Value Proposition: Is It Good Enough To Win New Business?
    • 2014
      • It's The Time For Penguins And Networking
      • Tips For Creating The Perfect Chemistry
      • Agency Health Warning: We're Talking About Selling
      • How To Get Procurement Friendly
      • New Business Comes Down From The Trees
      • How To Create A Winning New Business Plan - Part Two
      • Perfecting Pitch Skills
      • How To Create A Winning New Business Plan - Part One
      • Using Brain Power To Drive Your Pipeline
      • Organic Growth - Plan Don't Pray
      • Schedule Of Events
      • Hold The Gravy!
      • Is Your New Business Director The Key To Getting Your Agency Ready For Sale?
      • Don't Forget Your Compass
      • Vested Interest
      • How To Be A Successful Presenter - Use More C Words
      • Improving The Odds
      • Any Room In The Cheap Seats?
      • Win The Chemistry
      • Tenderitis?
    • 2013
      • All Our Events For 2014
      • Ipa/isba 6 Media Pitch Principles
      • Batting Order In Pitches - Does It Matter?
      • How To Position Your Agency To Attract New Business Prospects
      • Credit For Your Credentials
      • Walking The Right Side Of Stalking?
      • Is Marketing The New Black?
      • Referrals As A Prospecting Strategy
      • The Perfect New Business Meeting?
      • How To Be Great At Presentations
      • Data Is The New Oil? No...data Is The New Soil!
      • Not A Work Of Art
      • Do We Really Need Agency Credentials?
      • What Makes People
      • Happy St Lubbock's Day?
      • 3 Ways Agencies Can Succeed In Social
      • Pitch Like Pigs
      • Two Ears One Mouth Selling
      • New Business Challenges
      • I'm As Busy As A Dog With Fleas!
    • 2012
      • New Business: If Not Now, When?
      • Is Inbound Marketing The Future Of New Business?
      • Leadership May Come From The Top, But It Has To Be A Skill Of Everyone On A Pitch-winning Team
      • Client Relationships - The Most Valuable Asset Of All
      • New Business - Is It Really Everyone's Business?
      • Jfdi® Blog
    • 2009
      • How To Create Pitch-winning Stories
    • 2006
      • How To Be A Pitch-winning Leader
      • Pitch Perfect
      • Pitch Perfection
  • Testimonials
    • Filling Pipelines
      • Sara Cosgrove, European Communications Director DDB
      • Nick Meakin, Head of Sport, Marcomms, Strategy, Activation at The Playbook
      • Alex Johnson, Senior New Business Manager, Born Social
      • Hannah March, Head of New Business, Engine
      • Dom Robertson, Managing Director, RPM
      • Becky Munday, CEO, Mando
      • Flavilla Fongang, Founder, 3 Colours Rule & GTA Black Women In Tech
      • Caroline Frith, New Business Manager, The&Partnership
      • Chief Marketing Officer, APAC at iris Worldwide
      • Katy Howell, CEO, Immediate Future
      • James Mellor, Senior Development Account Director, Bluechip
      • Rupert Doggett - Operations Director, Ogilvy Healthworld Advertising
      • Steve Osborne - Partner, Osborne Pike
      • Treina Smyth, Business Development Manager, The Purple Agency
      • Jason De Winne, General Manager, ICLP
      • Rob Goodall- Business Director, Southpaw
      • James Mellor, Account Director, Blue Chip Marketing
      • Gary Whelan, Business Director, MKTG
      • Paul Donlon, Director, OWLMS
      • Julie Giddens-Davies, Group Managing Director, Farraday
      • Iain Swan, Strategy Director, Bright
      • Ash Clark, New Business Manager, JKR
    • Growing Existing Client Business
      • Chris Freeland, CEO, Rapp UK
      • Zoe Crowther- Marketing & New Business Development Director, Leo Burnett
      • Matthew Jarman, Client Director, Lakestar McCann
      • Jim Glodkowski, Digital Project Director, McCann Manchester
      • Claire Knight, Senior Client Director, Everything Different
      • Sharan Cheema, Client Services Director, Navigate Digital
      • Tom Cummings, Senior PR Account Director, McCann Manchester
      • Michaela Gschwendtner, New Business Manager, MediaCom North Group
      • Gary Bramwell, Client Services Director, Mediacom Beyond
      • Annette Hunsley, Senior Account Director, BJL
      • Jessica Holloway, Project Manager, C-21 Creative Communications
      • Aiste Balaisyte, Digital Operations Director, Threepipe
      • Ross Carder, Senior Account Director, Conversion.com
      • Samantha Dixon, Global Account Director, MullenLowe London
      • Laura Wood - Business Development Lead, Southpaw
      • Sonia Dandy-Bee - Business Unit Director, Avvio Reply
    • Inside - Hands On New Business Support
      • Marc Gutreich, Managing Director, Open Outdoor
      • Francesca Brosan, Chairman & Co-Founder, Omobono
      • Margaret Johnson OBE, Group CEO, Leagas Delaney
      • Ben Whattam, Managing Partner, Keko London
      • Clare Cryer, Managing Director, Integer
      • Tom Poynter, CEO, Southpaw
      • Sarah Hazlehurst, Managing Partner, MKTG
      • Zoe Kelleher, Director of Inviqa
    • Winning Pitches
      • Richard Stokes, Global Chief Development Officer, Maxus
      • Leah Selouk, Director, Ketchum
      • James Turner, Media & Planning Director, the7stars
      • Kate Brundle, Business Development & Marketing Director, Livity
      • Matt Isaacs, CEO, Essence Digital
      • Aine Dunleavy, Head of Client Services, Pull Digital
      • Simon Bateman, Founder, Social Disrupt
      • Vicky Bullen, CEO, Coley Porter Bell
      • Martin Nieri, CEO, Partners Andrews Aldridge
      • Mark Mullooly, Business Development Director, Aesop
      • Chris Gilfoy, Strategy Director, the7stars
      • Alex Keogh, Digital Strategy, the7stars
      • Simon Harwood, Head of Strategy, the7stars
      • Finn Lynch, Director, Blackbridge Communications
      • Alison Bennett, UK Business Development Director, Dunnhumby
      • Sophie Billi-Hardwick, Marketing & New Business Director, XYZ Brand Experience
  • Our Team

Our Team

Camilla Honey
Managing Director
Camilla Honey
Managing Director

Camilla’s specialism lies in agency business development. She spent 14 years working within agencies - spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.

Identifying a need to support agencies with new business growth, she launched jfdi in 2004.  The company has now worked with over 800 agencies from the large to the small, across every discipline.

She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.

Camilla has won two awards – Best Female Marketer: Independent Consultant in the Women in Marketing Awards and Best Independent Consultant in the UK Agency Awards.

camilla@jfdi.uk.com / 07976 700 746

Mark Clark
Managing Director
Mark Clark
Managing Director

Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.

Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.

Mark creates and develops our consultancy, training and coaching products.

mark@jfdi.uk.com / 07711 729 319

Jon Spary
New Business Director
Jon Spary
New Business Director

Jon’s new business career spans 13 years during which time he’s worked across a range of agency disciplines - design, experiential, integrated/shopper, content marketing and creative. He’s played a leading role in the meteoric rise of both an integrated and an experiential marketing agency, each of which were awarded ‘Agency Of The Year’ in their respective disciplines.

He has finely tuned prospecting skills and his expertise extends to all aspects of new business - creation/development of agency collateral, overseeing agency marketing and PR, networking with key influencers, nurturing relationships with prospective clients and leading pitches.

jon@jfdi.uk.com

Gemma Cutler-Colclough
New Business Director & jfdi Marketing
Gemma Cutler-Colclough
New Business Director & jfdi Marketing

Gemma has 14 year’s experience in new business, with skills stretching from lead generation, agency marketing, strategic consultation and agency positioning.  She is currently the Head of Marketing and New Business at leading experiential agency, RPM, and an experienced jfdi Insider.

Gemma spent her early working life crafting the cold call approach at lead regeneration agencies MCA and Alchemis, and in later years moved to become part of senior team at Ingenuity.  As a consultant Gemma was part of the central new business function for Grayling and associated Huntsworth agencies, with her remit stretching from regional to global new business planning and execution.  Alongside Gemma’s core PR and communications agency expertise, she has worked with a wide range of agency disciplines, delivering training and pitch support, and securing strong business wins in experiential, digital and content creation.  Over the last decade Gemma has delivered sales and marketing plans for a variety of agencies and businesses.

Gemma is a firm believer that new business as a process must be agile and honest, and able to get a whole agency enthused.   She brings infectious energy wherever she goes, firing up teams and delivering great results.

gemmacc@jfdi.uk.com / 07790 352261

 

 

Vanessa Fawcett
New Business Director
Vanessa Fawcett
New Business Director

Vanessa Fawcett (nee Hogg) has spent the last 17 years as a new business specialist, working in large and small agencies, across traditional disciplines and more recently in content and digital marketing (Kameleon, Be Heard), working collaboratively, to develop commercially focused, robust business development and contact strategies that engage, educate and ultimately win over prospective new clients. After graduating from St Andrews University, Vanessa started life at the coal face of a new business consultancy, making cold calls and setting meetings. She is a proven door opener across a number of sectors including B2B, finance, FMCG, automotive, government and retail.

Since then, Vanessa has been Business Development Director at Interfocus, Bates 141, and Billington Cartmell, where she spent nine years, responsible for defining new business strategy, identifying key prospective clients and establishing external relationships with new clients, intermediaries and relevant partners. Vanessa was part of the senior team that led the growth and transformation of Billington Cartmell from a promotions agency into an integrated marketing communications group across advertising, digital, social, CRM, experiential and shopper marketing.

since working with jfdi over the last four years, Vanessa has worked on a wide breadth of agency disciplines leading to New Business wins across the board.

vanessa@jfdi.uk.com

Rachelle Headland
New Business Director
Rachelle Headland
New Business Director

Rachelle has been in business leadership and marketing communications roles for over 20 years, driving new and organic growth for both independent agencies and worldwide networks, across both emerging and traditional disciplines, and at some of the UK’s most famous agencies; Saatchi & Saatchi, BBH, Oliver.

Her experience spans world leading brands such as Diageo, Toyota, P&G, Tesco, Starbucks and also challenger brands and scale ups such as HTC, Organix and Fever Tree.

As Managing Director at Saatchi & Saatchi X she built the agency’s specialist capability in retail including integrating social, mobile, ecommerce, and specialist design capability, in order to build the business and deliver profit to the group. She also worked as part of the Publicis Groupe "Power of One" cross-agency P&G management team which integrated advertising, PR and media across the group and was a regular feature on Publicis Power of One pitch teams for her retail expertise working most closely with media agencies to ensure a seamless customer journey across all touch-points.

Rachelle helps get people enthusiastic about new business and drives sustainable growth for agencies, by opening doors with senior level clients, delivering opportunities that work well with an agency’s values and culture and working with agency teams to convert them. She is as passionate about quality of expertise, as she is about strong growth. 

rachelle@jfdi.uk.com

Claudia Collingbourne
New Business Director
Claudia Collingbourne
New Business Director

Claudia has over 20 years experience working predominantly agency side. She worked for some of the big networks Young & Rubicam and DMB&B in the UK, and DDB in Australia, as well as stars of the independents Claydon Heeley. Having co-founded and sold marcomms agency, Oxygen Marketing, she then became a consultant, working to support agencies in the UK and USA. She has been on both sides of the new business fence, from new business roles agency side to managing pitches for client-agency intermediary Oystercatchers. She has worked across most marketing disciplines including design, promotional marketing, event management, research and advertising and her fascination with the role of social media to drive business growth led her to become a blogger and influencer. She also has a particular interest in understanding the psychology behind behaviours and has conducted over 3,000 face to face interviews to enable her to glean valuable knowledge and insights to help drive action and change.

claudia@jfdi.uk.com

Lee Harrison
Lee Harrison

Lee has 18 years experience leading new business strategy and implementation for both networked and independent agencies. For the last 3 years he has led the new business function at branding agency Outlaw and Omnicom shopper agency TPN. He is a highly credible communicator with demonstrable results in winning clients and driving profitability.  Expert in proposition development, lead generation, pipeline growth and sales outreach, Lee is a passionate new business "Lifer" whose reputation for personally driving growth is backed up by current and historic client testimonials.

Lizzie Palmer
Consultant
Lizzie Palmer
Consultant

Lizzie’s experience spans both agency and client-side. After 8 years in Account Management including stints at O&M and BBH, she crossed over to become Marketing Director at Capital Radio, Discovery Channel and latterly as Director of Worldwide Brand Strategy and Communications at Orange.

She now runs her own business helping companies with communications, relationships and change through consultancy, facilitation, training and coaching. She has also served as a judge for the IPA Effectiveness Awards.

lizzie@jfdi.uk.com

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