Camilla’s specialism lies in agency business development. She spent 14 years working within agencies - spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.
Identifying a need to support agencies with new business growth, she launched jfdi in 2004. The company has now worked with over 500 agencies from the large to the small, across every discipline.
She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.
Camilla has won two awards – Best Female Marketer: Independent Consultant in the Women in Marketing Awards and Best Independent Consultant in the UK Agency Awards.
Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.
Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.
Mark creates and develops our consultancy, training and coaching products.
firstname.lastname@example.org / 07711 729 319
Emma is often called ‘a new business machine’. With over 18 years of experience working within agencies, and dealing with everything from booking local market credential meetings to running global pitches, she understands that new business is the life blood of any agency. She also knows that it has to be a team effort and not just about investing in one person to lay the golden egg.
Starting life as a new business manager, ‘cold calling clients’, she has seen every aspect of new business and knows how important it is to have the right toolkit and structure in place to go out there and win. She has worked with large networks, like Starcom and Leo Burnett, overcoming the problems faced when devising a new business strategy to smaller independent agencies specialising in design, digital, data or start up creative agencies.
After leaving the role of Managing Partner at Havas Media, Emma now works as a consultant across all elements of new business; from making agencies pitch ready, preparing strategy and credentials all the way through to mentoring new business managers and developing teams.
Gemma has 14 year’s experience in new business, with skills stretching from lead generation, agency marketing, strategic consultation and agency positioning. She is currently the Head of Marketing and New Business at leading experiential agency, RPM, and an experienced jfdi Insider.
Gemma spent her early working life crafting the cold call approach at lead regeneration agencies MCA and Alchemis, and in later years moved to become part of senior team at Ingenuity. As a consultant Gemma was part of the central new business function for Grayling and associated Huntsworth agencies, with her remit stretching from regional to global new business planning and execution. Alongside Gemma’s core PR and communications agency expertise, she has worked with a wide range of agency disciplines, delivering training and pitch support, and securing strong business wins in experiential, digital and content creation. Over the last decade Gemma has delivered sales and marketing plans for a variety of agencies and businesses.
Gemma is a firm believer that new business as a process must be agile and honest, and able to get a whole agency enthused. She brings infectious energy wherever she goes, firing up teams and delivering great results.
email@example.com / 07790 352261
Jon’s new business career spans 13 years during which time he’s worked across a range of agency disciplines - design, experiential, integrated/shopper, content marketing and creative. He’s played a leading role in the meteoric rise of both an integrated and an experiential marketing agency, each of which were awarded ‘Agency Of The Year’ in their respective disciplines.
He has finely tuned prospecting skills and his expertise extends to all aspects of new business - creation/development of agency collateral, overseeing agency marketing and PR, networking with key influencers, nurturing relationships with prospective clients and leading pitches.
Gemma has over ten years experience of new business generation within the marketing services world.
She’s worked both within the new business agency arena and agency side. So, her experience is vast. From all things creative (Brand, advertising, digital & sales promotions), through to digital media, international production/transcreation and marketing effectiveness consultancy.
She has a holistic view of the marketing mix for National and International businesses and the types of challenges they can bring.
Having worked with both established agencies and start-ups, her ethos is the same... simplify, uncover a point of difference, showcase how you can solve a business problem - and - this will open doors.
Honey has been working in communication agencies for 24 years as both a pitch and new business director resource.
Agencies she has worked with have ranged from the large networks to the smaller independents, from the well-established to the start-ups, from the specialists to the multi-disciplinarians.
Over her time as a consultant, she has gained invaluable experience of the entire new business process from the planning and executing of the new business strategy to the winning and embedding of new clients for the agencies.
Her roles have incorporated leading global & local pitches, compiling new business strategies, strategic prospecting, agency positioning, creds and website redesigns, agency marketing projects, profile building, post-pitch analysis, conference/ speech research &event planning.
Workshops she has conducted for IPA and PRCA members have included 'Online New Business for Agencies' and 'CSR For Agencies'.
Successful pitches have included: H&M, FedEx, Henkel, British Govt, The Premier League, British Heart Foundation, Autoglass, National Foster Care Association.
Vanessa Fawcett (nee Hogg) has spent the last 17 years as a new business specialist, working in large and small agencies, across traditional disciplines and more recently in content and digital marketing (Kameleon, Be Heard), working collaboratively, to develop commercially focused, robust business development and contact strategies that engage, educate and ultimately win over prospective new clients. After graduating from St Andrews University, Vanessa started life at the coal face of a new business consultancy, making cold calls and setting meetings. She is a proven door opener across a number of sectors including B2B, finance, FMCG, automotive, government and retail.
Since then, Vanessa has been Business Development Director at Interfocus, Bates 141, and Billington Cartmell, where she spent nine years, responsible for defining new business strategy, identifying key prospective clients and establishing external relationships with new clients, intermediaries and relevant partners. Vanessa was part of the senior team that led the growth and transformation of Billington Cartmell from a promotions agency into an integrated marketing communications group across advertising, digital, social, CRM, experiential and shopper marketing.
Since working with jfdi over the last three years, Vanessa has worked on a breadth of new business strategies for production and post production houses, launching new vfx products, building up dialogue with agencies, broadcasters and production houses.
Emily is a creative new business and marketing professional who has been helping businesses attract new clients by driving reputational growth for over 12 years.
Prior to consulting, she spent a decade at global network Havas, leading the giant’s UK new business and marketing function as Group Marketing Director, where she oversaw its portfolio of agencies spanning media, creative, experiential and entertainment as well as its brand strategy, luxury and data consultancies.
From refreshing credentials and creating bespoke content to developing websites and producing lead-generating events, Emily is a ‘strategic doer’ who understands the vital role of marketing in driving new business and gets stuck in to make it happen.
Rachelle has been in business leadership and marketing communications roles for over 20 years, driving new and organic growth for both independent agencies and worldwide networks, across both emerging and traditional disciplines, and at some of the UK’s most famous agencies; Saatchi & Saatchi, BBH, Oliver.
Her experience spans world leading brands such as Diageo, Toyota, P&G, Tesco, Starbucks and also challenger brands and scale ups such as HTC, Organix and Fever Tree.
As Managing Director at Saatchi & Saatchi X she built the agency’s specialist capability in retail including integrating social, mobile, ecommerce, and specialist design capability, in order to build the business and deliver profit to the group. She also worked as part of the Publicis Groupe "Power of One" cross-agency P&G management team which integrated advertising, PR and media across the group and was a regular feature on Publicis Power of One pitch teams for her retail expertise working most closely with media agencies to ensure a seamless customer journey across all touch-points.
Rachelle helps get people enthusiastic about new business and drives sustainable growth for agencies, by opening doors with senior level clients, delivering opportunities that work well with an agency’s values and culture and working with agency teams to convert them. She is as passionate about quality of expertise, as she is about strong growth.
Claudia has over 20 years experience working predominantly agency side. She worked for some of the big networks Young & Rubicam and DMB&B in the UK, and DDB in Australia, as well as stars of the independents Claydon Heeley. Having co-founded and sold marcomms agency, Oxygen Marketing, she then became a consultant, working to support agencies in the UK and USA. She has been on both sides of the new business fence, from new business roles agency side to managing pitches for client-agency intermediary Oystercatchers. She has worked across most marketing disciplines including design, promotional marketing, event management, research and advertising and her fascination with the role of social media to drive business growth led her to become a blogger and influencer. She also has a particular interest in understanding the psychology behind behaviours and has conducted over 3,000 face to face interviews to enable her to glean valuable knowledge and insights to help drive action and change.
A well-connected, commercially focused, senior agency executive and a passionate relationship builder, James has over 14 years’ as a B2B marketer & business developer. He has a wealth of experience in defining strategic agency propositions; creating, implementing and executing long term, sustainable sales & marketing strategy and most importantly of all, winning new briefs and new clients gaining a deep understanding of all marketing disciplines (specifically brand design, digital, research & insight, innovation & marketing strategy), and a knowledge of industries spanning travel & leisure, financial services, consumer goods, consumer healthcare & pharmaceuticals.
Entrepreneurial and creative in his approach, James is able to focus on how to maximise every opportunity and a passion for building strong, long-lasting relationships with stakeholders at all levels, knowing how to build successful client and agency relationships and the role new business plays in the agency ecosystem.
Simon has spent his entire 20 year career in new business and understands just how important new business is to agency growth. His career that began in media sales, transitioned to exhibitions before moving into the agency world. He has a proven track record of delivering new business and business growth for Brand, Content, Design and Packaging agencies, and has won and developed accounts with giants and challengers across a range of business sectors including; CPG, Food & Drink, Building Products, Financial Services and Retail.
A strategic thinker with the ability to pitch and present at all levels and build lasting and profitable relationships. Entrepreneurial, confident, ambitious and tenacious, his expertise spans all aspects of the business development process – from building and managing new business teams, creation of outbound collateral and marketing plans, agency positioning and proposition, targeting and prospecting, account development to leading and developing pitches.
Lizzie’s experience spans both agency and client-side. After 8 years in Account Management including stints at O&M and BBH, she crossed over to become Marketing Director at Capital Radio, Discovery Channel and latterly as Director of Worldwide Brand Strategy and Communications at Orange.
She now runs her own business helping companies with communications, relationships and change through consultancy, facilitation, training and coaching. She has also served as a judge for the IPA Effectiveness Awards.
jfdi helps agencies win new business via consultancy, training and hands-on support. We have successfully contributed to the growth of over 750 agencies by filling pipelines, converting business and growing existing client business.
We are looking to recruit experienced well-rounded professionals with new business and marketing skills to join our team of Inside consultants who offer hands-on support through outbound activity and increasing inbound qualified opportunities through tailored marketing programmes.
As a jfdi Inside consultant, the successful candidates will provide in-house new business support to agencies that lack the resource, expertise or time to realise their long-term growth targets.
This is a freelance role and each Inside client assignment will require that the successful candidate work at the designated agency for one day or two days a month, and the rest of the time working remotely for a minimum period of three months typically going on to work for an extended period of time. There will be a level of face to face with the client as Inside is about being close to the business that you work with. We want to be part of the team at the agency so there will be team meetings at the client’s office.
- A proven new business leader with a minimum of 5 years’ plus experience at a communications agency
- Action oriented, a doer capable of handling multiple projects
- Ability to create new business opportunities by accelerating the process
- A quick learner and a great listener
- Strategic thinker with a fresh perspective or new business and marketing, always bringing new ideas to the table to help agencies stay ahead of their competition
- Excellent organisational skills
- Experience working with a CRM e.g.: Salesforce/Hubspot/Pipedrive
- Knowledge of intermediaries
- Tenacious and energetic
- Excellent writing and communication skills
- Passionate about new business and a real ‘hunter’ mentality
As the candidate will be working with a number of agencies, the role will vary according to agency needs at any specific time. The scope of work is likely to include the following:
- Reviewing and clarifying the agency’s positioning/proposition
- Reviewing agency collateral
- Providing strategic support in identifying the agency’s ‘ideal’ prospect profile aligned to revenue targets/KPIs
- Creating a prospecting strategy (short-medium-long term)
- Agreeing agency messaging to facilitate engagement with prospects and influencers, including intermediaries
- Creating and managing a new business weighted pipeline including population of data
- Creating an agency in and outbound marketing strategy and plan (including PR, digital, events, awards, content development)
- Galvinising the agency behind new business and marketing so that the whole team are delivering on the growth goals for the agency