Camilla’s specialism lies in agency business development. She spent 14 years working within agencies - spotting, creating and developing opportunities and briefs, writing and delivering marketing strategies whilst also ensuring a strong conversion rate through the process.
Identifying a need to support agencies with new business growth, she launched jfdi in 2004. The company has now worked with over 1000 agencies from the large to the small, across every discipline.
She is passionate about growing business, for both jfdi client agencies and jfdi itself – creating internal new business machines which overtime have a life of their own. Along with cultivating entrepreneurial cultures within agencies, where everyone needs to play their part in driving new business growth.
Camilla has won two awards – Best Female Marketer: Independent Consultant in the Women in Marketing Awards and Best Independent Consultant in the UK Agency Awards.
Mark has extensive agency leadership and client experience. During his time in agencies, he worked across a wide range of clients, categories and disciplines with brands and companies such as Coca-Cola, Cadbury, Nestle, GlaxoSmithKline, Pfizer, InBev, Stella Artois, Bacardi, Durex. He has worked at both independent and multinational network agencies.
Mark continues to build on that agency experience through jfdi, working across a wide range of agency sectors and disciplines, with their leadership teams, to help them grow their agencies by winning more new business.
Mark creates and develops our consultancy, training and coaching products.
mark@jfdi.uk.com / 07711 729 319
Mimi brings experience in client relations, lead generation, and business development to jfdi having honed the skills necessary to build strong client relationships and identify new business opportunities through in-house roles where she focused on crafting targeted strategies to drive customer acquisition.
Over time, Mimi expanded her expertise to encompass broader aspects of business growth, diving into content creation and B2B marketing. With a passion for creating compelling, results-driven content, she developed strategies that not only attracted new leads but also strengthened brand presence and fostered long-term partnerships.
Throughout her career development, she has focused on the ability to adapt to evolving market trends and the changing needs of businesses. With a focus on measurable outcomes, she thrives in fast-paced environments and is dedicated to driving success through innovation, strategy, and collaboration.
Rachelle has been in business leadership and marketing communications roles for over 20 years, driving new and organic growth for both independent agencies and worldwide networks, across both emerging and traditional disciplines, and at some of the UK’s most famous agencies; Saatchi & Saatchi, BBH, Oliver.
Her experience spans world leading brands such as Diageo, Toyota, P&G, Tesco, Starbucks and also challenger brands and scale ups such as HTC, Organix and Fever Tree.
As Managing Director at Saatchi & Saatchi X she built the agency’s specialist capability in retail including integrating social, mobile, ecommerce, and specialist design capability, in order to build the business and deliver profit to the group. She also worked as part of the Publicis Groupe "Power of One" cross-agency P&G management team which integrated advertising, PR and media across the group and was a regular feature on Publicis Power of One pitch teams for her retail expertise working most closely with media agencies to ensure a seamless customer journey across all touch-points.
Rachelle helps get people enthusiastic about new business and drives sustainable growth for agencies, by opening doors with senior level clients, delivering opportunities that work well with an agency’s values and culture and working with agency teams to convert them. She is as passionate about quality of expertise, as she is about strong growth.
rachelle@jfdi.uk.com
Jon’s new business career spans 20 years during which time he’s worked across a range of disciplines, effectively introducing & selling the services of agencies across – research, design, experiential, integrated/shopper, content marketing and creative. He’s played a leading role in the meteoric rise of both an integrated and an experiential marketing agency, each of which were awarded ‘Agency Of The Year’ in their respective disciplines.
He has finely tuned prospecting skills and his expertise extends to all aspects of new business - creation/development of agency collateral, overseeing agency marketing and PR, networking with key influencers, nurturing relationships with prospective clients and leading pitches.
jon@jfdi.uk.com
Vanessa Fawcett (nee Hogg) has spent the last 17 years as a new business specialist, working in large and small agencies, across traditional disciplines and more recently in content and digital marketing (Kameleon, Be Heard), working collaboratively, to develop commercially focused, robust business development and contact strategies that engage, educate and ultimately win over prospective new clients. After graduating from St Andrews University, Vanessa started life at the coal face of a new business consultancy, making cold calls and setting meetings. She is a proven door opener across a number of sectors including B2B, finance, FMCG, automotive, government and retail.
Since then, Vanessa has been Business Development Director at Interfocus, Bates 141, and Billington Cartmell, where she spent nine years, responsible for defining new business strategy, identifying key prospective clients and establishing external relationships with new clients, intermediaries and relevant partners. Vanessa was part of the senior team that led the growth and transformation of Billington Cartmell from a promotions agency into an integrated marketing communications group across advertising, digital, social, CRM, experiential and shopper marketing.
Since working with jfdi over the last seven years, Vanessa has worked on a wide breadth of agency disciplines leading to New Business wins across the board.
vanessa@jfdi.uk.com
Rachael has fifteen plus years’ experience in business development. Her early career was spent working within, and then leading, the new business operation within marketing communications, design and branding agencies working across a range of sectors. She spent seven years at NavyBlue Design with client wins including a rebrand of the English National Opera and a personal highlight, London’s bid for the 2012 Olympic Games.
Latterly Rachael has been working on a consultative basis for a range of clients spanning experiential retail (Situ Live), PR, social media, influencer marketing (BIG little London), corporate intelligence (Social360) as well as customer communications (Paragon Customer Communications) where her focus has been on establishing robust contact strategies and building relationships to secure new brand partnerships and new business opportunities for her clients.
Rachael is tenacious and passionate about new business and relishes working with wider client teams to deploy a mixture of workstreams to deliver sustainable growth.
Sarah is curious, persistent and commercially savvy, with an eye for opportunity. These traits are the building blocks and underlying reasons why she’s spent the past 14 years supporting independent agencies of multiple disciplines, from 2 to 200 people, with their new business and marketing efforts in the U.K. and internationally.
Sarah’s partnered with B2C and B2B agencies, to create new connections and opportunities with best-fit prospects from investor-backed startups to large-scale global enterprises and all that’s in between.
Before Sarah cemented her path into lead generation and business development for agencies, Sarah carved her career working directly within advertising agencies, and as a comms lead in bid teams across transport and healthcare for Serco.
This diverse experience of client, agency and new biz agency side, means Sarah has honed a holistic view of new business operations and carved an ability to walk in the shoes of others, building trusted long-term client relationships and generating sustainable business growth.
Sarah believes in injecting the human into business, collaborative working, open conversations and the importance of being on the same page.
Lorraine Fowler loves the thrill of finding the right door and getting it open. In more than two decades of agency and media new business, she's created pipelines that convert first hellos to long-term client gains. She's done work across multiple sectors and has developed strategies that cut through.
Starting in commercial radio, Lorraine quickly learned how to combine insight, persistence, and timing to achieve outcomes. Having been in senior roles on both agency and media owner sides since then, she possesses the ability to position and articulate services that resonate with decision-makers.
Lorraine's blend of commercial instinct and genuine curiosity enables her to spot opportunities others miss and know how to deliver.
Lizzie’s experience spans both agency and client-side. After 8 years in Account Management including stints at O&M and BBH, she crossed over to become Marketing Director at Capital Radio, Discovery Channel and latterly as Director of Worldwide Brand Strategy and Communications at Orange.
She now runs her own business helping companies with communications, relationships and change through consultancy, facilitation, training and coaching. She has also served as a judge for the IPA Effectiveness Awards.
lizzie@jfdi.uk.com